Core Viewpoint - The likelihood of the return of prominent livestreamers "Xiao Yang Ge" and "Dong Bei Yu Jie" is diminishing due to increasing regulatory scrutiny and past violations, which have led to significant penalties and loss of followers [5][6][31]. Group 1: Regulatory Environment - The Chinese market regulatory authority has publicly named "Xiao Yang Ge" and "Dong Bei Yu Jie" in a recent press conference, emphasizing the need to maintain order in online transactions and to combat irregularities in the livestreaming e-commerce sector [5][6]. - Both livestreamers faced substantial fines last year for violations, with "Xiao Yang Ge" fined nearly 700 million yuan for false advertising and "Dong Bei Yu Jie" penalized for selling counterfeit products [6][31]. - Their accounts on Douyin have been restricted, with "Xiao Yang Ge" losing 20 million followers, now totaling 104 million, and "Dong Bei Yu Jie" dropping from 24.5 million to 17.7 million followers [9][29]. Group 2: Attempts at Return - "Xiao Yang Ge" has made multiple attempts to return to the livestreaming scene, including appearing in a video in May, but has not yet returned to live selling [10][17]. - "Dong Bei Yu Jie" has also tried to re-enter the market through various means, including using a small account for livestreaming, but these efforts have been met with skepticism and have not been successful [18][21]. - Both have engaged in public activities, such as charity events, to maintain visibility, but their primary livestreaming activities remain largely inactive [24][39]. Group 3: Industry Challenges - The livestreaming e-commerce industry is transitioning from rapid growth to a more mature phase, with a projected 2024 online retail sales figure of 15.5 trillion yuan, reflecting a 7.2% year-on-year growth [41]. - The era of tolerance for problematic livestreamers is fading, making it increasingly difficult for those with past controversies to regain public trust and return to prominence [43][48]. - The challenges faced by "Xiao Yang Ge" and "Dong Bei Yu Jie" highlight the precarious nature of their business models, which heavily rely on personal branding; their absence could lead to the collapse of their respective ventures [27][28].