"双11"前夕，抖音前顶流@疯狂小杨哥 终于有了复出的迹象 2025年9月15日，三只羊旗下主播嘴哥、乔妹和老K统一穿着白色T恤，在自己的账号开启带货直播。三位主播的直播时长都不足一小时，嘴哥的人气最 高，直播间同时在线人数最高达到10万+，他还提醒网友"按需购买，理性消费"，与一年前嘶吼式吆喝的风格形成鲜明对比。 9月23日上午，三只羊网络在官方公众号发布了题为《如果，丰收有颜色》的推文，讲述了三只羊助力乡村振兴的成绩——截至2024年，公司累计销售农 副产品超4829万单、金额超27亿元、涉及全国20多个省、直辖市。值得注意的是，配图为4张双人宣传海报，主角正是大杨哥和小杨哥兄弟。种种迹象看 来，复出似乎是板上钉钉。 图源：三只羊网络 去年9月，三只羊网络创始人疯狂小杨哥因带货香港美诚月饼深陷争议——以香港品牌自居的香港美诚月饼，实际产地却并非香港，而是广州和佛山，且 在香港没有门店。此后，三只羊发布声明称将全面开展公司内部整顿。目前，三只羊旗下主播已停播一年。 直到今年3月23日，合肥市联合调查组发布公告称，经三只羊公司申请，市联合调查组组织相关主管部门和律师、消费者代表等进行综合评估，认为三只 羊公司 ...

今年3月，合肥市联合调查组通报：三只羊公司足额缴纳罚没款6894.95万元，累计赔付消费者2777.85万 元（执行"退一赔三"），并完成89项整改措施，被认定为"具备恢复经营条件"。 去年9月，因小杨哥带货香港美诚月饼涉及虚假宣传，三只羊网络被合肥市场监管部门责令暂停经营、 限期整改，并处罚款6894.91万元；抖音平台也对三只羊网络旗下账号作出停播处理。而自此之后的1年 时间，乔妹、老K、嘴哥均未再次开播或发布任何短视频作品。 8月下旬，有消息传出，三只羊将在一个月内复播。对于今晚三位主播的复播，截至发稿，抖音和三只 羊方面均暂无回应。 新浪科技讯 9月15日晚间消息，今晚9点，三只羊旗下的主播乔妹、老K、嘴哥复播，直播间销售产品只 有三款，分别为三只羊自营品牌小杨臻选的垃圾袋、牙刷和牙线。直至晚上10点，三位主播下播。 责任编辑：何俊熹 ...

Core Viewpoint - The potential return of the influencer "Xiao Yang Ge" and "Dong Bei Yu Jie" to the live-streaming e-commerce scene is increasingly unlikely due to intensified regulatory scrutiny and significant loss of followers [6][9][25]. Group 1: Regulatory Challenges - The Chinese government has publicly named "Xiao Yang Ge" and "Dong Bei Yu Jie" in a recent press conference, emphasizing the need to maintain order in online transactions and to crack down on irregularities in the live-streaming e-commerce sector [6][8]. - Both influencers faced substantial fines last year for misleading advertising and selling counterfeit products, with "Xiao Yang Ge" fined nearly 700 million yuan and "Dong Bei Yu Jie" fined approximately 6.72 million yuan [6][8]. - Their accounts on Douyin have been restricted, with "Xiao Yang Ge" facing a complete suspension of related accounts and "Dong Bei Yu Jie" being banned entirely [8]. Group 2: Attempts at Comeback - "Xiao Yang Ge" has made multiple attempts to return to the spotlight, including appearing in a short video in May, but has not yet resumed live-streaming [11][16]. - "Dong Bei Yu Jie" has also tried to re-enter the scene through various social media accounts and public appearances, but these efforts have been met with skepticism and have often resulted in account suspensions [19][21]. - Both influencers have engaged in public charity events to maintain visibility, but their core business remains largely inactive [21]. Group 3: Impact of Follower Loss - "Xiao Yang Ge" has lost approximately 20 million followers, dropping from 120 million to 104 million, while "Dong Bei Yu Jie" has seen a decline from 24.5 million to 17.7 million followers [9][26]. - The loss of followers is critical as their business models heavily rely on personal branding; without their presence, their live-streaming ventures face potential collapse [25][26]. Group 4: Industry Context - The live-streaming e-commerce industry in China is transitioning from rapid growth to a more mature phase, with a projected online retail sales figure of 15.5 trillion yuan in 2024, reflecting a 7.2% year-on-year growth [35][36]. - The era of tolerance for problematic influencers is diminishing, making it increasingly difficult for those with past controversies to regain public trust and return to prominence [37][39]. - The case of "Xiao Yang Ge" and "Dong Bei Yu Jie" illustrates the challenges faced by influencers in a stricter regulatory environment, where any misstep could lead to permanent career setbacks [39][40].

Core Viewpoint - The likelihood of the return of prominent livestreamers "Xiao Yang Ge" and "Dong Bei Yu Jie" is diminishing due to increasing regulatory scrutiny and past violations, which have led to significant penalties and loss of followers [5][6][31]. Group 1: Regulatory Environment - The Chinese market regulatory authority has publicly named "Xiao Yang Ge" and "Dong Bei Yu Jie" in a recent press conference, emphasizing the need to maintain order in online transactions and to combat irregularities in the livestreaming e-commerce sector [5][6]. - Both livestreamers faced substantial fines last year for violations, with "Xiao Yang Ge" fined nearly 700 million yuan for false advertising and "Dong Bei Yu Jie" penalized for selling counterfeit products [6][31]. - Their accounts on Douyin have been restricted, with "Xiao Yang Ge" losing 20 million followers, now totaling 104 million, and "Dong Bei Yu Jie" dropping from 24.5 million to 17.7 million followers [9][29]. Group 2: Attempts at Return - "Xiao Yang Ge" has made multiple attempts to return to the livestreaming scene, including appearing in a video in May, but has not yet returned to live selling [10][17]. - "Dong Bei Yu Jie" has also tried to re-enter the market through various means, including using a small account for livestreaming, but these efforts have been met with skepticism and have not been successful [18][21]. - Both have engaged in public activities, such as charity events, to maintain visibility, but their primary livestreaming activities remain largely inactive [24][39]. Group 3: Industry Challenges - The livestreaming e-commerce industry is transitioning from rapid growth to a more mature phase, with a projected 2024 online retail sales figure of 15.5 trillion yuan, reflecting a 7.2% year-on-year growth [41]. - The era of tolerance for problematic livestreamers is fading, making it increasingly difficult for those with past controversies to regain public trust and return to prominence [43][48]. - The challenges faced by "Xiao Yang Ge" and "Dong Bei Yu Jie" highlight the precarious nature of their business models, which heavily rely on personal branding; their absence could lead to the collapse of their respective ventures [27][28].