Core Viewpoint - The departure of the popular host Duoduo from Dongfang Zhenxuan marks a significant shift in the company's dynamics, as he transitions to a role as a self-media creator while maintaining a partnership with the brand [2][21][37]. Group 1: Departure Announcement - Dongfang Zhenxuan officially announced Duoduo's departure after his three-year contract expired, expressing gratitude for his contributions [2][5]. - Duoduo has rebranded himself on social media as a self-media creator, removing references to his previous role as a Dongfang Zhenxuan host [2][21]. Group 2: Duoduo's Contributions - Duoduo, originally named Wang Ruodun, gained fame as a core host for Dongfang Zhenxuan, particularly in the beauty and skincare sector, where he significantly boosted sales and audience engagement [14][17]. - Under Duoduo's leadership, the "Dongfang Zhenxuan Meili Shenghuo" account grew to over 30 million followers, surpassing the main account's 28 million followers [18][21]. Group 3: Industry Context - The departure of Duoduo follows the earlier exit of another key figure, Dong Yuhui, which has led to increased pressure on remaining hosts and a decline in the company's performance [17][22]. - The live-streaming industry is witnessing a trend where individual hosts are increasingly prioritizing personal branding over their affiliations with MCN companies, leading to potential conflicts [37][38]. Group 4: Reactions and Future Prospects - Following the announcement, Duoduo's decision trended on social media, with most users expressing support for his choice [10]. - The company faces challenges in maintaining its market position as it navigates the fallout from these high-profile departures and the evolving landscape of the live-streaming industry [22][37].