直播行业规范化建设与专业化升级
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2025抖音演艺直播场次1.28亿场,日均35万场,超6000名院团演员入驻
Sou Hu Cai Jing· 2026-01-06 07:32
Group 1 - The core viewpoint of the report indicates that Douyin's performance in the live entertainment sector is on a significant upward trajectory, with a projected 1.28 billion live performances in 2025, reflecting a year-on-year growth of 26.39% and an average of over 350,000 live broadcasts per day [1][3] - Douyin has assisted approximately 30,000 streamers in protecting their rights by allowing them to exit non-compliant agencies and has penalized around 650 live streaming organizations for improper contracting and performance behaviors [1][3] - The platform has introduced the "Anchor Safe Membership" policy and a "Report Agency" feature to address issues such as high penalty fees and emotional manipulation by certain agencies, aiming for targeted governance of these practices [3] Group 2 - Douyin's commitment to enhancing content quality, safeguarding the rights of practitioners, and regulating agency operations is part of its strategy to promote the standardization and professional upgrading of the industry [3] - The report highlights the emergence of specialized roles related to live content production, such as choreographers, camera operators, and live broadcast directors, as the industry becomes more industrialized [3] - By the end of last year, 499 state-owned artistic troupes and over 6,000 actors had joined Douyin for live streaming, with a total of over 819,000 live sessions conducted [3]