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环比新增631%,商家入驻潮背后,高德做对了什么?
Core Viewpoint - The future of Gaode depends on its ability to transform initial momentum into sustained growth through innovative strategies in the local lifestyle market [2][22]. Group 1: Launch of Gaode's "Street Ranking" - On September 10, Gaode launched the "Street Ranking," a new local business ranking system based on real user behaviors rather than traditional user-generated content [2][4]. - The "Street Ranking" quickly gained traction, with over 40 million users on its first day, making it the largest local lifestyle ranking in China [4][5]. - The ranking system aims to provide an objective and trustworthy consumer guide, countering issues of fake reviews and incentivized ratings prevalent in traditional platforms [10][11]. Group 2: Impact on Local Businesses - The launch of the "Street Ranking" has led to a 631% increase in new restaurant registrations on Gaode, indicating strong interest from local businesses [4][16]. - Gaode's strategy includes waiving the first-year registration fee for restaurants, which is seen as a significant support measure for struggling businesses in the competitive food service industry [13][15]. - The "Street Ranking" has already resulted in a 187% increase in traffic for the first batch of 2,962 small businesses featured on the list [11]. Group 3: Technological and Ecological Support - Gaode's ranking system is supported by a robust technological foundation, leveraging data from 170 million daily active users and integrating with Alipay's credit scoring system [10][19]. - The collaboration within the Alibaba ecosystem enhances the credibility of the rankings by incorporating user credit scores into the evaluation process, thus improving trustworthiness [19][20]. - The synergy between Gaode and Alibaba's resources is expected to drive further growth and support for local businesses, positioning Gaode as a key player in the digital transformation of the food service industry [20][21]. Group 4: Future Implications for the Industry - The success of the "Street Ranking" signals a new phase in the local lifestyle competition, challenging existing players like Meituan [6][22]. - Gaode's approach promotes a shift away from reliance on traffic-driven marketing tactics towards a focus on service quality and consumer trust [24][26]. - The initiative aims to create a positive feedback loop where authentic rankings attract more consumers, leading to increased foot traffic for businesses, which in turn enriches the ranking system [24].