平台希望找到缓解增长焦虑的新解药。传统电商增长已步入平稳期，今年"双11"的平平淡淡，很多人都 感受到了。但是，吃饭、看电影、和朋友聚会、带孩子做手工等，这些服务型消费需求还很大。而且相 较食品、美妆、日用等，餐厅好不好吃、游乐场好不好玩都是比较主观的判断，做决策高度依赖口碑与 体验分享。谁能提供最可信的参考，谁就扼住了服务消费的咽喉。 所以，京东不甘只做家电产品的评价库，更要介入消费者选择餐厅的决策；高德也不满足于导航，而是 要成为影响游客去哪儿的指南。一句话，平台希望通过点评内容留住用户时间，创造高频接触点。 对商家而言，多一个榜单，就等于多开了一扇直面消费者的窗口。在营销成本高企的今天，一个宣 称"不商业化"的新平台，意味着能以极低的成本直接触达海量潜在顾客。 消费者也不排斥。反正是免费看，多个参考渠道也没什么不好，说不定还能发现新地方，顺手"薅"个优 惠套餐也不错。 但需注意一点：点评欢迎，"水评"走开。用户花那么多时间一条条翻阅评价，是想挑到纪念日能留下好 印象的餐厅、带孩子出游时能玩得开心的酒店、和朋友聚会时能舒舒服服聊天的咖啡厅，我们可不想看 到模板化的好评、精修的"照骗"。 点评榜单再添一员， ...

Core Insights - Keeta, Meituan's overseas business, has launched in Dubai and Abu Dhabi, aiming to disrupt the local food delivery market with aggressive strategies such as zero commission for merchants and significant user subsidies [1][2][8] - The competition in Dubai's food delivery market is intense, with established players like Deliveroo, Talabat, and local platforms already in operation, making Keeta's entry a critical test of Meituan's business model on a global scale [2][6][10] Market Entry Strategy - Keeta's strategy includes offering "zero commission" to attract merchants and aggressive promotional campaigns like "buy one get one free" to quickly gain market share [1][5][7] - The platform has tailored its user interface to local aesthetics and preferences, emphasizing local cuisine and providing services in English only, which highlights its focus on local users [3][4] Operational Insights - Delivery times are competitive, with orders typically arriving within 30 minutes, and the platform offers compensation for delays, mirroring successful strategies from Meituan's domestic operations [3][4] - Keeta employs a unique rider compensation model in Dubai, where riders are contracted through labor companies, earning around 3,000 AED (approximately 5,800 RMB) per month, which is typical for basic service jobs in the region [4][6] Competitive Landscape - The existing food delivery market in Dubai features multiple players, with commission rates generally ranging from 20% to 30%, indicating a challenging environment for new entrants like Keeta [6][9] - Keeta's rapid promotional activities and high visibility through social media and local advertising are designed to quickly establish brand recognition and user engagement [7][9] Global Expansion Strategy - Keeta's launch in Dubai is part of Meituan's broader strategy to seek new growth avenues internationally, with plans for further expansion into markets like Brazil [8][9] - The company is investing heavily in talent acquisition for its overseas operations, indicating a long-term commitment to establishing a significant presence in international markets [9][10]

记者丨周慧 目前大众点评在境外的核心用户，是中国游客和海外华人，但其出海的野心，是希望成为全球范围内满 足用户本地生活需求的产品。 实际上，大众点评的业务开拓是一项比较"重"的工作。在海外，让本土餐饮老板接受大众点评类的商业 模式，并不容易。 21世纪经济报道记者今年在东南亚以及中东城市走访了部分餐厅和代理商，采访了大众点评总经理牧 遥。实际上，大众点评的出海从2017年在东南亚起步，在八年后的2025年开始加速，当下正在重点城市 做深耕。大众点评境外团队的核心KPI是聚焦基础能力建设，夯实护城河，暂无商业化目标。 编辑丨张伟贤 在迪拜老城区嘈杂街道深处，进入Afghan Kabab House（阿富汗烤肉）店，可以看到收银台上放着大众 点评"必吃榜"的橙色招牌。 穿白袍的收银员面前，还放着三个印着外卖平台Logo的计算器模样的工具，分别印着Talabat（中东本 土外卖平台）、Deliveroo（英国外卖平台）、Keeta（美团旗下国际外卖品牌）。店面不大，只有一位 服务员，食客都是本地面孔。收银员告诉记者，这个榜单给门店也带来了一些新的中国游客。 2025年，在中国市场，阿里、京东等都加码了本地生活业务， ...

Core Insights - The article discusses the international expansion of Dazhong Dianping (大众点评), focusing on its efforts to penetrate overseas markets, particularly in Southeast Asia and the Middle East, with a goal to become a global platform for local lifestyle needs [1][2][12]. Group 1: Expansion Strategy - Dazhong Dianping began its international efforts in Southeast Asia in 2017 and is accelerating its expansion in 2025, focusing on key cities [2][5]. - The company aims to establish a strong foundation by building its capabilities and gathering local information, rather than pursuing immediate commercialization [2][6]. - As of now, Dazhong Dianping has launched services in over 1,000 cities across more than 200 countries, targeting areas with high concentrations of Chinese tourists and overseas Chinese [6][10]. Group 2: Local Market Penetration - The company is employing a localized approach by forming teams that include both Chinese and local personnel to better penetrate local markets [8][9]. - Dazhong Dianping has partnered with local agents in over ten cities to enhance merchant information and operational efficiency [8][9]. - The company is focusing on building relationships with local restaurants, adapting to their marketing preferences, which often lean towards traditional media rather than digital platforms [9][10]. Group 3: Consumer Targeting - Currently, Dazhong Dianping primarily serves Chinese tourists and overseas Chinese, but it has ambitions to evolve into a global platform catering to a wider audience [12][13]. - The long-term vision is to transform Dazhong Dianping into a "global yellow pages" service, which would require overcoming significant challenges in user habit changes and local market integration [12][13]. - Competitors like Xiaohongshu (小红书) are also attempting to capture the same market, indicating a competitive landscape for Dazhong Dianping's expansion efforts [12][13].

Core Insights - The event "2026 Tengyi Annual Automotive Gala and 2025 Car Market Star Awards" was held in Guangzhou, focusing on the transformation and opportunities in the automotive industry, particularly in the context of digitalization and globalization [1][2] - The establishment of the "Tengyi Local Ecosystem Alliance" aims to enhance collaboration across various stakeholders in the automotive sector, creating a comprehensive service network from vehicle selection to daily life [1][3] - The awards presented during the gala highlight the achievements of companies and individuals in the automotive industry, emphasizing the importance of resilience and innovation in marketing and distribution [3][4] Industry Developments - The automotive industry in China is at a new historical starting point, with a shift towards electrification and intelligence, necessitating an open and collaborative ecosystem [1][2] - The introduction of the "Annual Outbound Enterprise" award reflects the acceleration of globalization in the automotive sector, recognizing companies that have made significant strides in international markets [2] - The gala also acknowledged the importance of digital marketing and customer relationship management, showcasing awardees who have set industry benchmarks in these areas [3] Future Outlook - The automotive industry is entering a critical phase of intelligent development and international expansion, with Tengyi Technology leveraging its ecosystem advantages to drive high-quality growth and enhance global competitiveness [4]

大众点评出海的野心，和本土化突围。 当地时间零点左右，从迪拜机场到酒店的路上，记者能不时看到穿着黄色Keeta衣服的骑手在马路上飞 驰；白天，Keeta在城市的街头巷尾也很多见。 在迪拜老城区嘈杂街道深处，进入Afghan Kabab House（阿富汗烤肉）店，可以看到收银台上放着大众 点评"必吃榜"的橙色招牌。 穿白袍的收银员面前，还放着三个印着外卖平台Logo的计算器模样的工具，分别印着Talabat（中东本 土外卖平台）、Deliveroo（英国外卖平台）、Keeta（美团旗下国际外卖品牌）。店面不大，只有一位 服务员，食客都是本地面孔。收银员告诉记者，这个榜单给门店也带来了一些新的中国游客。 2025年，在中国市场，阿里、京东等都加码了本地生活业务，京东还新推出了京东点评。竞争加剧下， 出海已是中国互联网企业寻找增量的必答题。2025年是美团对出海资源投入显著增加的一年，Keeta正 在以闪电战式的速度攻占海外部分城市市场。 今年也是美团旗下大众点评成立境外团队的第一年。继Keeta之后，大众点评的出海，成为美团出海的 另一块拼图。 目前大众点评在境外的核心用户，是中国游客和海外华人，但其出海的野心 ...

记者丨孔海丽 编辑丨骆一帆 视频丨杨浩凯 11月17日，京东集团创始人刘强东在京东三亚品酒会上抛出两个重磅消息，京东外卖独立APP正式上 线，推出京东点评。京东承诺，点评"永不商业化"。 京东此举，在本就白热化的本地生活服务市场掀起了新波澜，直接向美团大众点评、阿里高德扫街榜发 起差异化竞争，本地生活服务的"三国杀"格局全面成型。 （21世纪经济报道李新江/摄） 刘强东在演讲中明确，京东外卖上线独立APP，是因为"之前很多人搜京东外卖发现没有独立APP，导 致很多用户找不到我们的外卖入口，根据用户的需求，我们把京东外卖APP独立了出来，对于经常点外 卖的朋友会更加方便容易。" 21世纪经济报道记者留意到，京东点评位于首页品质生活专区，包括"找美食、住酒店、挑好物、去哪 玩"等子频道。 京东真榜作为京东点评的首期力作，采用"AI全网评+复购+用户盲测"测评模型，对菜品进行严格挑选 和真实点评，实现万人共荐，不说假话。 京东希望，将品质信任从商品零售延伸至本地生活，构建起一套真实、客观、全面的本地生活消费评价 体系。 京东点评补全了京东在本地生活评价领域的关键版图。该产品以图文形式呈现本地生活分享内容，"永 不商 ...

Core Viewpoint - JD.com is expanding into the local life review and ranking sector with the launch of "JD Review" and "JD True List" products, marking a significant move beyond its existing food delivery services [1][4]. Group 1: JD Review Features - The JD Review feature includes five main categories: finding food, booking hotels, selecting products, planning activities, and choosing home services, linking directly to JD's core businesses [1][4]. - The platform is currently in its early stages, with limited user engagement in terms of views and comments on restaurant and hotel reviews [4]. - The consumption conversion pathway is clear, allowing users to navigate from reviews to direct purchases on JD's platforms [4][8]. Group 2: JD True List - JD True List is positioned as a user-driven ranking system, emphasizing authenticity with the slogan "recommended by thousands, no falsehoods" [4][8]. - The list categorizes items into "local cuisines" and "top dishes," providing key metrics such as repurchase rates and AI-generated evaluations [6][8]. Group 3: Competitive Landscape - The local life ranking sector is becoming increasingly competitive, with major players like Meituan and Alibaba already established in the market [9]. - JD's entry into this space indicates a renewed competition among the three giants—Meituan, Alibaba, and JD—following the previous food delivery wars [9]. - Analysts suggest that the ranking sector is unlikely to replicate the aggressive cash-burning strategies seen in the food delivery market, focusing instead on content, algorithms, and merchant operations for growth [9][10]. Group 4: Strategic Implications - The launch of JD Review and JD True List is seen as a critical step in enhancing JD's local life service ecosystem, complementing its existing offerings [9]. - The rankings serve as a consumer decision-making entry point, potentially directing traffic to higher-margin services like group buying and travel [9]. - JD's approach to avoid commercialization of its review and ranking services aims to maintain content authenticity, contrasting with practices in the industry that may involve paid rankings [10].

11月17日，京东集团创始人刘强东在京东三亚品酒会上抛出两个重磅消息，京东外卖独立APP正式上线，推出京东点评。京东承诺，点评"永不商业化"。 京东此举，在本就白热化的本地生活服务市场掀起了新波澜，直接向美团大众点评、阿里高德扫街榜发起差异化竞争，本地生活服务的"三国杀"格局全面成 型。 "真榜单，不说假话" 刘强东在演讲中明确，京东外卖上线独立APP，是因为"之前很多人搜京东外卖发现没有独立APP，导致很多用户找不到我们的外卖入口，根据用户的需 求，我们把京东外卖APP独立了出来，对于经常点外卖的朋友会更加方便容易。" 本地生活"三国杀" 京东点评的入局，与美团大众点评、阿里高德扫街榜形成三足鼎立之势。 京东点评承诺"永不商业化"，聚焦真实分享。 21世纪经济报道记者留意到，京东点评位于首页品质生活专区，包括"找美食、住酒店、挑好物、去哪玩"等子频道。 京东真榜作为京东点评的首期力作，采用"AI全网评+复购+用户盲测"测评模型，对菜品进行严格挑选和真实点评，实现万人共荐，不说假话。 （21世纪经济报道李新江/摄） 京东希望，将品质信任从商品零售延伸至本地生活，构建起一套真实、客观、全面的本地生活消费评价体系 ...

Core Viewpoint - JD.com has launched a new feature called "JD Review" within its app, aimed at enhancing local life services and creating a new traffic entry point for users, integrating content and e-commerce seamlessly [2][3][4]. Group 1: JD Review Feature - The "JD Review" feature is currently in a testing phase and is available to select users in certain cities, with no immediate commercialization plans [2]. - This feature is designed as a comprehensive lifestyle service community, allowing users to share reviews and directly link to shopping options [2][3]. - The platform includes five core categories: food, hotels, products, travel, and home services, and utilizes a dual waterfall display format similar to content-sharing platforms [2][3]. Group 2: Strategic Importance - The launch of JD Review is part of JD.com's strategy to expand its local life service offerings, positioning itself against competitors like Meituan and Alibaba [3][4]. - The integration of content and commerce aims to create a closed-loop ecosystem of "content seeding + instant consumption," enhancing user engagement and transaction frequency [3][4]. - JD.com has experienced a significant increase in e-commerce conversion rates from new users in the food delivery sector, indicating the effectiveness of high-frequency services in driving overall business growth [3][4]. Group 3: Competitive Landscape - The competition in the local life service market is intensifying, shifting from a focus on traffic acquisition to building user trust through authentic review systems [7][8]. - Major players like Meituan, Alibaba, and JD.com are each leveraging their unique strengths: Meituan's merchant resources, Alibaba's geographic services, and JD.com's integrated supply chain [8]. - The local life service market is projected to grow significantly, with the instant retail market expected to exceed 1.5 trillion yuan by 2025 and 2 trillion yuan by 2030 [4][9].