Core Viewpoint - The dispute between domestic beauty brands and beauty bloggers has intensified, with the skincare brand Shifuli suing the blogger "T姐尝护肤" for defamation over her critical remarks about the brand's products [2][12]. Brand and Product Overview - Shifuli, founded in 2019, focuses on sensitive and aging skin issues, offering a range of products including foundation, serums, hand creams, and masks [15]. - The product in question is a collagen eye mask, launched in October 2022, priced at 568 yuan, with approximately 800 units sold [15]. Incident Details - The controversy began when the blogger compared Shifuli's eye mask to a similar product from MTM Labo, alleging design similarities and questioning the quality of ingredients [3][4]. - The blogger claimed that Shifuli's eye mask had lower collagen content than MTM's, despite similar pricing, and raised concerns about the sourcing of materials [5][6]. Legal Actions - Following the blogger's accusations, Shifuli issued a statement defending its product design and ingredient claims, stating that the packaging and product shape are standard recommendations from manufacturers [6][9]. - After unsuccessful attempts to resolve the issue through communication, Shifuli filed a lawsuit against the blogger, with the court date set for September 16 [8][12]. Market Context - The eye care market in China is projected to reach 26.546 billion yuan by 2024, indicating significant growth potential [15]. - The demand for eye masks is increasing, particularly among younger consumers and those concerned with anti-aging, with many products selling over 40,000 units on platforms like Tmall [16]. Industry Dynamics - The relationship between beauty brands and bloggers is evolving, with increasing instances of disputes as bloggers leverage their influence to critique brands [17]. - Brands are encouraged to engage in crisis management and transparent communication to mitigate reputational damage from such disputes [17][18].