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住宿费1500万?日本瞄准富裕访日客
日经中文网· 2025-07-18 06:30
Core Viewpoint - Japan is targeting wealthy visitors with a focus on high-end accommodation and services to boost tourism revenue [1] Group 1: Target Market - The Japanese government aims to attract affluent tourists, particularly from countries like China and the United States, to enhance the overall tourism experience [1] - The strategy includes promoting luxury hotels and exclusive experiences to cater to the preferences of high-net-worth individuals [1] Group 2: Economic Impact - The initiative is expected to significantly increase accommodation spending, with projections indicating that the average spending per visitor could reach 15 million yen [1] - This focus on high-end tourism is anticipated to contribute positively to Japan's economy, particularly in the hospitality and service sectors [1] Group 3: Competitive Landscape - Japan faces competition from other Asian destinations that are also vying for wealthy tourists, necessitating a unique value proposition to stand out [1] - The government is likely to implement marketing strategies that highlight Japan's cultural heritage and luxury offerings to attract this demographic [1]