经典景区以"国潮"和"沉浸"为特色的都市游园活动，成为吸引市民和游客的主力。其中，天下第一 泉风景区推出"泉颂华章"游园会，串联趵突泉、大明湖等四大园区，融合红歌快闪、游船赏月、古风 NPC互动，趵突泉《趵突夜画》沉浸式夜游项目以"二安"文化为线索，打造诗词秀、歌舞秀、光影秀立 体体验，成为夜间消费核心IP。 此外，这个假期济南一批新文旅项目开门纳客，全方位丰富产品供给。焕新亮相的后宰门街成为最 热打卡地，以李清照IP打造"清照小院"，游客身着汉服参与宋词吟唱与笺纸手作，沉浸式感受易安文 化；上新街"上新集"联合"银盐复古市集"开市，复古文创、非遗手作与live演出融合，新旧业态的碰撞 让百年老街焕发新生，展现着济南的市井烟火与文化底蕴。 国庆中秋假期，济南以"泉声秋韵 双节同庆"为主题策划推出国庆游园、登山赏秋、文博展览、泉 城好戏、美丽乡村五大主题200多项文化和旅游活动，有效满足市民游客多样化出游需求。 10月8日，记者从济南市文化和旅游局获悉，"双节"期间，全市纳入监测的30家景区累计接待游客 403.47万人次，实现营业收入13294.20万元。全市累计接待持证留宿旅客96.01万人次，重点监测的山 ...

"史上最忙假期"： 出行潮折射消费信心回暖 欧洲《现代外交》(Modern Diplomacy)网站报道注意到，中国国庆中秋"超长黄金周"首日，全国铁路发 送旅客2313万人次，创下单日历史新高。报道援引官方预测称，整个八天假期出行总量预计将达23.6亿 人次，日均出行近3亿人，堪称"史上最忙假期"。 文章认为，假期出行热度是衡量消费者信心的重要风向标。在全球经济整体疲软的背景下，中国节日期 间涌现的出行潮，既折射出国内消费潜能的持续释放，也为旅游、住宿、餐饮等领域注入新的增长动 能。 路透社也在报道中提到，中国某知名出行导航软件在假期首日的日活跃用户数突破3.6亿，创历史新 高。这一数据反映出数字出行服务与假日消费的紧密联动，显示中国数字经济在节日经济中的活跃表 现。 多元文旅体验： 从漓江到庙岛的文化长假 美国"旅行和旅游世界"网站报道认为，假期期间，中国旅游市场迎来全面热潮，国内旅游人数创历史新 高。 报道提到，广西阳朔的漓江风光持续吸引中外游客，河北唐山的河头古街、贵州镇远古镇等地展示出自 然与文化遗产结合的独特魅力。山东烟台庙岛的海岛风光与传统"铁水烟花表演"等活动，也让游客感受 到中国多地文旅项目 ...

国庆中秋"双节"到来，旅游市场热度不断攀升，住宿需求也随之增加。然而，部分酒店却以房间订满、 临时装修等借口趁机上演"违约涨价"的戏码，更有甚者虚标原价，看似优惠，实则套路，给游客添 了"堵"，给行业添了"乱"。 酒店价格在节假日期间出现浮动，本是市场供求关系作用下的正常现象。假期集中出行带来订单激增， 叠加人力、采购等运营成本上涨，价格比平日有所上浮，也在情理之中。然而，以各种理由单方面取消 订单后再上调房价的"违约涨价"行为，并非合理的价格调整，而是部分商家背离了契约精神和市场规 则。 监管部门要以监管促规范。除了加强对消费者的消费提示外，也要有的放矢地采取"硬举措"：线上，对 预订平台、旅游APP等价格信息开展重点监控；线下，通过实地抽查等方式督促实体商家规范定价和服 务行为，加大对违规商家的惩处力度。同时，要畅通维权渠道，降低消费者维权成本，划定市场"红 线"。 节假日是旅游业释放活力的"黄金时段"，更是检验市场秩序与服务水平的关键节点。唯有守住诚信、坚 守契约，把短期的"人潮"转化为长久的"人心"，才能让节假日带来的短期流量转化为推动旅游业长期发 展的持久动能。 （文章来源：经济日报） 住宿业经营者 ...

经济观察网国家广播电视总局等四部门发布关于规范酒店电视服务、加强酒店电视管理的通知。其中提 到，各地广播电视主管部门、运营商、酒店管理集团及有关酒店、电视机厂商等相关主体要持续巩固酒 店电视开机看直播、开机无广告、一个遥控器看电视等酒店电视操作复杂治理成果，按照《技术要求》 实现酒店电视开机后直接全屏播放CCTV-1，或按遥控器一键进入CCTV-1，最大程度简化酒店宾客看电 视操作。各地要建立健全酒店电视操作复杂治理常态长效保障机制，通过完善投诉受理、开展核查核 验、建立监测机制等方式，防止治理问题反弹。鼓励第三方机构、酒店管理集团及有关酒店将宾客对酒 店电视操作便捷性、信号清晰度等方面的满意度作为酒店住宿行业服务质量评价的因素之一，引导酒店 不断优化改进电视服务。 ...

在岭南灵秀山水之间，泊心云舍即将迎来崭新的匠心之作——惠州泊心云舍·香溪湾。这标志着源自大 理、始终致力于诠释"此心安处是吾乡"的泊心云舍，于惠州展开了一段与东坡文化、两山意境相融的新 旅程。 自大理起始，泊心云舍一路走过丽江、香格里拉、三清山、黄山、梅州、新余、信阳等地，始终秉 持"一座泊心家园，一间专属主卧"的初心。它不仅提供栖息之所，更倡导一种融于在地、归于心灵的生 活方式。品牌以"心宿"为核，将传统人文精神与当代旅居理念相融合，重塑现代人的出行体验与情感联 结。 泊心云舍·香溪湾承袭品牌一以贯之的追求，深度融入惠州本土文脉，从苏东坡笔下"十六乐事"中汲取 灵感，以现代设计语言重新诠释宋人雅士的生活美学。园区以古法造园意境为基底，将"清溪行舟、竹 窗夜话"的诗意融于每一处景观，勾勒出人与自然和谐共生的居住图景。 在这里，泊心云舍延续其备受赞誉的"专属五心管家服务"，从细微处尽显体贴与尊贵。 二十七间主题主卧，以山水意象独立命名并设计，配备高品质定制床品与智能生活系统，于传统雅韵中 暗合现代舒适。 慕思床垫、泊心定制埃及棉床品与乳胶枕，守护旅客一夜安眠。智能管家系统可随心控制灯光、窗帘及 背景音乐，于山野 ...

Core Insights - The 2025 summer travel season has shown strong growth in demand for travel services, with significant increases in order volume and traveler numbers, indicating a prosperous market for online travel service providers (OTAs) [2][3] - The travel market is undergoing a transformation driven by factors such as market maturity, changing consumer habits due to declining birth rates, and a shift towards leisure travel [2] Group 1: Market Performance - Alibaba's travel platform, Fliggy, reported a strong demand for travel during the summer, with a 9.9% year-on-year increase in average order value [3] - Ctrip's report highlighted that nearly half of domestic travelers opted for long-distance trips, reflecting a more rational consumption structure [3] - Popular cooling destinations like Guizhou and Yunnan saw order increases of over 80%, while lesser-known spots like Chifeng and Dandong experienced a 200% rise in orders [3] Group 2: Regional Highlights - Xinjiang's tourism orders increased by over 20% during the summer, with a notable 68% rise in interest due to the popularity of the TV series "A Mortal's Journey to Immortality" [4] - Shanxi's tourism saw a 43% increase in ticket sales, with a 40% rise in overall orders, making it one of the top three cities for growth during the summer [5] Group 3: Consumer Trends - The student demographic remains active in travel, with a 15.1% increase in average order value, indicating a preference for higher-quality travel experiences [5] - The trend of "sports + cultural tourism" was exemplified by the 2025 Curry Brand Asia Tour in Chongqing, which saw a sixfold increase in visitors [5] Group 4: Airline Industry Insights - The civil aviation sector is experiencing record passenger volumes, with an estimated 150 million travelers expected during the summer, marking a historical high [6] - Despite the increase in passenger numbers, average ticket prices for domestic flights have decreased, with a 7.5% drop in July compared to the previous year [7][8] Group 5: Hotel Industry Trends - Hotel bookings show a significant increase in demand for mid to high-star hotels, with consumers willing to pay more for better accommodations [9] - The trend indicates a shift towards higher-quality lodging experiences, particularly among families traveling during the summer [9]

Group 1 - The "romantic economy" is driving significant growth in offline consumption, particularly in the lead-up to the Qixi Festival, with a notable increase in diverse and youthful spending trends [1][2] - From August 16 to August 25, sales of beauty and personal care, jewelry, and clothing categories saw over 200% year-on-year growth in group buying orders [1][2] - The demand for quality experiences is rising, with concert and music festival group buying orders increasing by 142% and 127% year-on-year, respectively [2] Group 2 - Smaller cities are showing strong potential in romantic consumption, with cities like Kaifeng and Jingdezhen reporting sales growth in accommodation and dining orders of 284% and over 100% respectively [3] - The demographic of consumers making purchases for Qixi is predominantly young, with over 40% of orders coming from individuals born after 1995 [3] Group 3 - Jewelry group buying sales surged by 255% leading up to Qixi, with brands leveraging live streaming and collaborations to attract new consumer segments [4] - Notable jewelry brands have launched new products and marketing strategies, achieving significant sales milestones, such as Zhou Dazheng's live streaming event generating over 11 million in GMV [4] - The trend of integrating brand IP concepts into new product offerings is gaining traction, with various brands successfully engaging younger consumers through innovative marketing approaches [4]

Group 1 - The concert series by the boy band Times Youth League in Shanghai attracted over 300,000 attendees since August 20 [1] - A shopping mall in Xuhui district organized four free live broadcasts of the concert, with nearly 1,000 attendees for each session [1] - Hotel revenue around the Shanghai Stadium increased by 75% compared to previous periods, indicating a significant boost in local tourism [1] Group 2 - The Xujiahui business district, adjacent to the Shanghai Stadium, recorded a total foot traffic of nearly 2 million, generating over 145 million yuan in revenue [1]

Core Points - The Japanese local governments have collectively announced the implementation of a lodging tax, with 42 municipalities already collecting it and over 90 more preparing to do so [1][3] - The tax rates vary, with standard hotels charging 200 yen (approximately 10 RMB) per night and luxury hotels up to 1000 yen (approximately 50 RMB) [1][3] - The collected tax revenue is mandated to be used solely for tourism infrastructure improvements, such as elevators at train stations, public restrooms, and multilingual signage [1] Industry Impact - Approximately one-quarter of Japan's administrative regions have initiated this tax, indicating a significant trend towards local government revenue generation from tourism [3] - The lodging tax is seen as a reliable source of funding for infrastructure, especially as Japan anticipates a record 5.4 trillion yen in tourist spending in 2024 [3] - There is a concern that the tax may deter tourists, although historical data from Kyoto suggests that improved experiences can offset initial complaints [3] Consumer Perspective - The tax may seem negligible for budget travelers but could be perceived as an additional burden for high-end customers, potentially affecting their willingness to pay [3] - The success of this tax may depend on the visible improvements in tourist facilities; if the quality does not meet expectations, it could lead to negative perceptions of the tax [3]

Group 1: Development Initiatives - The Shijingshan District is developing a multifunctional "exhibition town" that integrates exhibition, tourism, shopping, and accommodation, covering an area of nearly 2 square kilometers [1] - The district aims to leverage the permanent hosting of the service trade fair at Shougang Park to enhance the exhibition economy and promote high-quality development in the hotel and accommodation sector [1] - The district has introduced eight measures to support the exhibition economy, aiming to create new consumption landmarks and attract over 13 million visitors to Shougang Park by 2024 [1] Group 2: Urban Revitalization Projects - The district is focusing on the "Two Parks and One River" coordinated development strategy, enhancing the ecological and regional characteristics of the Yongding River [2] - The "Chao Wan Yue Xiang Waterfront" project, located along the Yongding River, aims to create a new urban waterfront lifestyle experience, with a total area of approximately 5,000 square meters and 30 planned design spaces [2] - The project is set to debut 11 design works before the service trade fair, contributing to the creation of vibrant commercial districts [2] Group 3: Talent Attraction and Support - To attract young entrepreneurs, the Shijingshan District has established a youth innovation and entrepreneurship base, providing free office space for eligible teams for one year [3] - The district has also prepared over 3,000 rental housing units for talent, ensuring comfortable living conditions for young professionals [3]