Core Insights - Hightut Group has launched a new English speaking course featuring celebrity Wu Yanzu, achieving over 5 million yuan in sales within five days [1][3][4] - The course combines Wu Yanzu's recorded lessons with AI-assisted speaking practice, but some consumers have expressed dissatisfaction with the actual content delivery [4][5][8] Company Overview - Hightut Group partnered with Wu Yanzu to create the "Wu Yanzu Teaches You English" course, which includes both live-action content and AI features [1][3] - The course is available on both the Yashi and Hightut apps, priced at 498 yuan for 99 lessons and 398 yuan for 84 lessons respectively [3][4] Market Trends - The trend of celebrities entering the education sector is growing, with 13 stars reported to have ventured into this space over the past decade, primarily in language and music training [2][7] - Other notable figures include Zhang Quanling and Yang Lan, who have also launched educational products targeting language skills [7] Consumer Feedback - Some consumers have criticized the course for only featuring Wu Yanzu for half of the lesson time, with the remainder being taught by other instructors [4][5][8] - The AI practice component has been described as lacking, with users noting it only offers voice interaction rather than video [4][5] Industry Implications - The entry of celebrities into the education market raises questions about the quality and effectiveness of their teaching methods, as they may lack formal training [8][9] - While celebrity-led courses can attract initial interest, sustained success will depend on the quality of content and consumer satisfaction [8][9]