Core Insights - Hightut Group has launched a new English speaking course featuring celebrity Wu Yanzu, achieving over 5 million yuan in sales within five days [1][3][4] - The course combines Wu Yanzu's recorded lessons with AI-assisted speaking practice, but some consumers have expressed dissatisfaction with the actual content delivery [4][5][8] Company Overview - Hightut Group partnered with Wu Yanzu to create the "Wu Yanzu Teaches You English" course, which includes both live-action content and AI features [1][3] - The course is available on both the Yashi and Hightut apps, priced at 498 yuan for 99 lessons and 398 yuan for 84 lessons respectively [3][4] Market Trends - The trend of celebrities entering the education sector is growing, with 13 stars reported to have ventured into this space over the past decade, primarily in language and music training [2][7] - Other notable figures include Zhang Quanling and Yang Lan, who have also launched educational products targeting language skills [7] Consumer Feedback - Some consumers have criticized the course for only featuring Wu Yanzu for half of the lesson time, with the remainder being taught by other instructors [4][5][8] - The AI practice component has been described as lacking, with users noting it only offers voice interaction rather than video [4][5] Industry Implications - The entry of celebrities into the education market raises questions about the quality and effectiveness of their teaching methods, as they may lack formal training [8][9] - While celebrity-led courses can attract initial interest, sustained success will depend on the quality of content and consumer satisfaction [8][9]

Core Viewpoint - The article discusses the entry of well-known actor Daniel Wu into the education industry, specifically through his English teaching initiative, which has garnered significant public attention [2][3]. Group 1: Company Overview - Daniel Wu has launched an English teaching account on major social media platforms, highlighting his background as a graduate of the University of Oregon and his experience in English-speaking environments for over 20 years [4][5]. - Wu has established Yashi Education Technology (Hangzhou) Co., Ltd., which is involved in the development of English courses that integrate celebrity IP and AI technology [6][7]. Group 2: Course Offerings - The courses offered under "Wu Yanzu Teaches English" are available on the Yashi app and Gaotu, with pricing set at 498 yuan for a 99-lecture course and 398 yuan for an 84-lecture course [6]. - The courses are designed for various age groups and include interactive elements through AI technology, enhancing the learning experience [7]. Group 3: Business Expansion - This move into education marks a significant expansion of Wu's business portfolio, which already includes ventures in coffee, fashion, and design [9]. - Wu has previously invested in a coffee brand and launched a design lab project, collaborating with various brands for product design [10].