Core Insights - Hightut Group has launched a new English speaking course featuring celebrity Wu Yanzu, achieving over 5 million yuan in sales within five days [1][3][4] - The course combines Wu Yanzu's recorded lessons with AI-assisted speaking practice, but some consumers have expressed dissatisfaction with the actual content delivery [4][5][8] Company Overview - Hightut Group partnered with Wu Yanzu to create the "Wu Yanzu Teaches You English" course, which includes both live-action content and AI features [1][3] - The course is available on both the Yashi and Hightut apps, priced at 498 yuan for 99 lessons and 398 yuan for 84 lessons respectively [3][4] Market Trends - The trend of celebrities entering the education sector is growing, with 13 stars reported to have ventured into this space over the past decade, primarily in language and music training [2][7] - Other notable figures include Zhang Quanling and Yang Lan, who have also launched educational products targeting language skills [7] Consumer Feedback - Some consumers have criticized the course for only featuring Wu Yanzu for half of the lesson time, with the remainder being taught by other instructors [4][5][8] - The AI practice component has been described as lacking, with users noting it only offers voice interaction rather than video [4][5] Industry Implications - The entry of celebrities into the education market raises questions about the quality and effectiveness of their teaching methods, as they may lack formal training [8][9] - While celebrity-led courses can attract initial interest, sustained success will depend on the quality of content and consumer satisfaction [8][9]

以下文章来源于e公司 ，作者证券时报 聂英好 e公司 . e公司，证券时报旗下专注上市公司新媒体产品，立志打造A股上市公司资讯第一平台。提供7x24小时 上市公司标准化快讯，针对可能影响上市公司股价的主题概念、行业事件及时采访二次解读，从投资者 需求出发，直播上市公司有价值的活动、会议。 知名男星吴彦祖亲自下场教英语，布局教育产业，引发广大网友关注。 吴彦祖正式进军教育行业 近日，吴彦祖在各大社交平台上开设"吴彦祖教英语"账号，账号介绍显示，吴彦祖毕业于美国俄勒冈大 学，从小在美国长大，是雅识教育主理人之一，中英双语演说家，"最会说英语的明星"之一。 在视频中，吴彦祖以轻松自然的方式，分享了一些日常场景的英语表达，如去超市购物、组织生日派对、 在咖啡馆点咖啡或茶时的常用语句。吴彦祖强调，自己的英语不仅是母语，还在好莱坞及全英文环境中打 磨了20年，因此有足够的信心和实力来教授英语这门课程。 同时，吴彦祖以杭州为据点，创立雅识教育科技公司。企查查资料显示，雅识教育科技（杭州）有限公司 成立于2024年8月，由上海玩美祖合品牌管理有限公司持股30%（下称"玩美祖合"）。穿透股权来看，玩 美祖合由上海斐鑫然文化传播 ...