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固生堂:矩阵式流量生态布局,构筑增长新引擎
Ge Long Hui A P P· 2025-08-29 08:27
Core Insights - The company has successfully established a matrix-style traffic ecosystem platform, driving strong growth in its diagnostic and treatment services [1] Group 1: Traffic Growth and Performance - In July 2025, the company achieved over 40,000 customer orders, a month-on-month increase of 13,000 orders, representing a 40% growth [1] - Compared to July 2024, the orders increased by nearly 20,000, marking a 75% year-on-year growth [1] - The Meituan platform alone accounted for over 30,000 customer orders in July, with a month-on-month growth of 35% [1] Group 2: Cost Reduction through Traffic Matrix - The company has built a diverse platform traffic matrix by collaborating with major platforms like Meituan, Xiaohongshu, Douyin, and Gaode Map, effectively reducing customer acquisition costs [2] - The strategic partnership with Meituan, established in September 2024, has allowed the company to leverage Meituan's extensive local service traffic [2] - The multi-platform cooperation model has not only expanded customer acquisition channels but also significantly lowered acquisition costs compared to industry averages [2] Group 3: Efficient Traffic Conversion - The matrix-style traffic ecosystem operates on a "multi-channel reach + multi-scenario conversion" model, enhancing operational efficiency [3] - The company collaborates with registration platforms and local health committee systems to diversify registration entry points and accurately reach users [3] - By streamlining the conversion process and leveraging platform-specific characteristics, the company has improved traffic conversion efficiency [3] Group 4: Professional Operations and Growth Assurance - The company has assembled a professional operations team of over 200 members in cities like Guangzhou and Shenzhen, focusing on refined operations across platforms [4] - The team has successfully created numerous expert IPs, enhancing both individual expert visibility and overall traffic for the company [4] - The company is also exploring high-net-worth user channels, integrating public and private resources to maximize traffic value [4]