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高薪招聘“内容策略运营”?京东布局短剧?短视频时代下电商的“另类”竞争
Guang Zhou Ri Bao· 2025-07-15 15:22
Group 1 - JD Group is actively recruiting for a high-paying position focused on short drama content strategy operations, with monthly salaries ranging from 45,000 to 70,000 yuan, potentially reaching over 1 million yuan annually [2] - Other e-commerce platforms like Alibaba and Baidu are also launching short drama initiatives, with Alibaba planning to invest tens of millions in brand-customized dramas and Baidu announcing substantial support for micro-short dramas [3][4] - The commercial monetization of short dramas is diverse, including advertising placement, membership fees, and e-commerce sales, which can maximize commercial value by leveraging platform advantages and user bases [4] Group 2 - The increasing user base for short dramas is driving e-commerce platforms to enhance user engagement and retention through quality content [5] - A significant challenge in the short drama market is content homogenization, necessitating improved content review and copyright protection mechanisms [5]