Core Insights - The short drama industry is experiencing rapid growth, leading to the emergence of a gray industry chain related to short drama promotion, which exploits people's anxieties and desires for quick wealth through misleading courses and training programs [2][3][5] - Many promotional schemes promise high returns with minimal effort, often leading participants to financial losses and disappointment, as the reality of earning through these methods is far more challenging than advertised [5][6][11] Industry Overview - The short drama promotion side business has diversified, with various schemes offering "quick wealth" opportunities, such as selling courses and training sessions that claim to teach participants how to earn substantial income with little to no experience [3][5] - The promotion of short dramas is critical for gaining visibility in a competitive market, with promotional costs often accounting for 70% to 90% of total revenue, indicating a high financial risk for producers [7][9] Market Dynamics - The relationship between short drama producers and distribution platforms is complex, with both parties needing to invest heavily in promotion to attract viewers, yet the actual effectiveness of these promotional efforts can be difficult to measure [9][10] - Many individuals seeking to enter the short drama promotion space find themselves at the bottom of the industry chain, lacking access to quality content and effective promotional strategies, making them vulnerable to exploitation by those offering dubious training programs [9][10] Training Program Issues - Numerous training programs in the short drama promotion sector have been criticized for being scams, with participants often realizing too late that the promised returns are unrealistic and that they have been misled [11] - The cycle of promoting these training programs continues as they adapt to market trends, attracting new participants with the allure of easy money while perpetuating a cycle of disappointment and financial loss [11]