Workflow
短剧演员签约竞争
icon
Search documents
围绕演员的新博弈:长短剧公司陷“签约战”
Hu Xiu· 2025-10-04 12:59
Group 1 - The short drama industry is experiencing a shift where companies are increasingly focusing on signing their own actors, leading to a competitive landscape for talent acquisition [2][5][52] - The rise of "star effect" among short drama actors has resulted in increased salaries and difficulty in scheduling for top actors, prompting companies to lock in talent [3][7][24] - Companies are adopting different strategies: some are focusing on a large pool of actors to ensure production capacity, while others prioritize signing established actors to leverage their popularity [6][23][51] Group 2 - The influx of new talent into the short drama sector is evident, with companies like HEMA and Huayi signing numerous new actors to bolster their production capabilities [15][17][21] - The industry is witnessing a transformation where the distinction between trained and untrained actors is blurring, as more formal actors are entering the short drama space [38][40][50] - The competition for talent is not just about quantity but also about the quality and potential of actors, with companies increasingly valuing performance and dedication over mere popularity [16][32][52] Group 3 - The emergence of platforms like Hongguo is reshaping the revenue-sharing model, allowing top actors to negotiate directly with platforms, enhancing their earning potential [36][52] - The industry's evolution is marked by a growing recognition of actors as core assets that influence production quality and audience engagement, rather than just temporary resources [52][54] - The future of the short drama industry will likely involve a more nuanced evaluation of actors based on multiple factors, including company support, revenue sharing, and audience engagement metrics [53][54]