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暑期档票房出炉!消费力旺盛
Sou Hu Cai Jing· 2025-09-01 18:43
Group 1 - The service-oriented consumption is expected to experience explosive growth in the future, particularly in the second half of 2025, driven by significant foreign investment and an increasing public pursuit of spiritual enjoyment [1][6] - The box office revenue of China's domestic films reached 11.345 billion yuan as of August 27, 2025, surpassing the same period in 2024, indicating the industry's resilience and sustained growth momentum [3] - The total annual box office has exceeded 38.3 billion yuan, with over 300 million viewers and a domestic film market share of 89.2%, showcasing the leading position of domestic productions [3] Group 2 - A notable number of popular films, such as "Nanjing Photo Studio," "Little Monster of Langlang Mountain," "The Stage," and "Lychee of Chang'an," have significantly contributed to the box office increase, receiving enthusiastic public support [3] - The summer film season saw a large-scale release of approximately 150 films, leading to intense competition, with standout films demonstrating considerable strength and appeal [3][5] - The changing consumer mindset reflects a trend where going to the cinema with family or friends has become a common entertainment choice, further promoting the healthy development of the film industry [5]