短剧行业规范发展
Search documents
短剧市场乱象待解 多方合力培育行业有序生态
Zheng Quan Ri Bao Wang· 2025-12-03 03:06
Core Viewpoint - The rapid growth of the short drama industry in China is accompanied by various issues, including imitation, low-quality content, and copyright infringement, which threaten the long-term health of the industry [1][2][3] Group 1: Company Actions - Zhejiang Huace Film & TV Co., Ltd. has issued a stern statement condemning the imitation of its long drama "Family Business" by short dramas, emphasizing the violation of artistic originality and industry ethics [1] - The company calls for the entire industry to uphold the original creation standards and respect intellectual property rights to maintain a healthy industry ecosystem [2] Group 2: Industry Challenges - The short drama industry faces significant challenges such as content homogenization, plagiarism, and rampant piracy, which harm both creators and consumers [2] - The demand for quick market entry leads companies to prioritize speed over quality, often resulting in low-quality productions that appeal to audiences seeking entertainment rather than substance [2] Group 3: Regulatory and Platform Responses - Major platforms are actively combating violations in the short drama sector, with WeChat increasing its scrutiny of low-quality and harmful content, resulting in the removal of several problematic short dramas [3] - Since 2022, various policies have been introduced to strengthen the management of online short dramas, providing a framework for healthier industry development [3] Group 4: Future Industry Trends - The short drama industry is transitioning from "wild growth" to "regulated development," with a shift in focus from low-cost imitation to long-term value creation based on intellectual property [3] - As the industry matures, production costs are expected to rise due to higher quality demands, while AI technology may help reduce costs in specific production stages, necessitating improved technical integration and management [4]