Core Insights - The article discusses how the Qingshan District Marketing Department is leveraging short videos to enhance cultural dissemination and market vitality in response to the digital communication wave [1][2]. Group 1: Identifying Pain Points - The marketing department addresses the traditional challenges of abstract cultural expression and weak audience interaction by using short videos to connect culture with the public [2]. - The focus is on enhancing recognition and interest while pursuing both reputation and market growth to inject momentum into regional development [2]. Group 2: Content Development - The video team breaks down unique cultural elements into tangible symbols, transforming abstract concepts into relatable life snippets [3]. - A rigorous script review process is implemented, emphasizing details like artisan expressions and the sense of life rituals to convey cultural values [3]. Group 3: Collaborative Ecosystem - The department moves away from a professional-led model, encouraging merchants and consumers to participate in filming, making everyone a "living carrier" of cultural dissemination [4]. - Real-life locations, such as local tea houses, are chosen for filming to enhance viewer immersion compared to studio shoots [4]. Group 4: Multi-Dimensional Impact - Online strategies utilize platform and group viral dissemination, while offline efforts include presentations and exhibitions, creating a closed loop of "watching - experiencing - sharing" [5]. - Short videos facilitate the transition of unique culture from niche to mainstream, simultaneously activating market conversion and achieving resonance between culture and market [5]. - The innovative practices of the Qingshan District Marketing Department serve as a reference model for modern cultural dissemination, representing an upgrade in promotional methods and a vibrant exploration of activating cultural value and empowering market development through innovative thinking [5].