Core Viewpoint - The rise of short video platforms has led to various malicious marketing behaviors, prompting regulatory actions to clean up the online space and deter such practices [1][2]. Group 1: Malicious Marketing Behaviors - Malicious marketing in short videos manifests in various forms, including spreading false information and creating sensational narratives, which can mislead the public and disrupt social order [1]. - The prevalence of false and vulgar content poses a challenge to the public's ability to discern information and undermines the integrity of the online environment [1]. Group 2: Regulatory Actions and Responsibilities - Authorities have initiated a special campaign to address malicious marketing in short videos, resulting in significant progress in purifying the online space [1][2]. - Short video platforms are urged to take greater responsibility by enhancing content review mechanisms, improving algorithm recommendations, and establishing clear standards for content management [2]. Group 3: Public Participation and Awareness - The public is encouraged to engage in online governance by improving media literacy and reporting malicious marketing behaviors to platforms or regulatory bodies [2].

Core Viewpoint - The rise of malicious rumors targeting gig economy workers, particularly delivery riders, has prompted significant concern and action from authorities and platforms to combat misinformation and protect workers' rights [2][3][6]. Group 1: Rumor Growth and Impact - The report from Tsinghua University indicates that rumors related to "riders and ride-hailing drivers" have seen an annual growth rate exceeding 150%, with rider-related rumors accounting for 28.72% of flexible employment rumors [3][6]. - Recent incidents highlight how fabricated narratives about gig workers, such as portraying them as victims of harsh working conditions, not only damage individual dignity but also erode societal trust [2][3]. Group 2: Mechanisms of Misinformation - A systematic process for creating and disseminating fake videos has emerged, where teams select emotionally charged topics to attract public attention, such as job loss or financial struggles [3][4]. - MCN (Multi-Channel Network) organizations employ professional scriptwriters and actors to produce these videos, often using dramatic scenarios to evoke strong emotional responses from viewers [3][4]. Group 3: Profitability of Fake Content - The financial incentives for creating viral fake videos are substantial, with successful content attracting advertisers and generating revenue through various monetization strategies [4][5]. - Some individuals have been found to fabricate stories about their earnings as delivery workers, leading to significant public outcry and subsequent investigations by law enforcement [5][6]. Group 4: Legal and Regulatory Responses - Authorities are intensifying efforts to combat online rumors, with existing laws providing a framework for addressing defamation and misinformation [6][7]. - Companies like Meituan are actively collaborating with law enforcement to identify and report fraudulent activities, emphasizing their commitment to protecting the rights of gig workers [6][7]. Group 5: Future Directions for Governance - Experts suggest a collaborative approach involving platforms, regulatory bodies, and the public to create a robust defense against industrialized rumor production [7]. - Recommendations include the establishment of rumor detection systems using AI technology and the implementation of stricter penalties for repeat offenders [7].