Core Viewpoint - Recent rumors suggested that Kuaishou required employees in various departments to use the app for at least one hour daily, which was labeled as "paid video watching" by netizens. However, internal sources clarified that this was not true, and there was no mandatory requirement for employees to use the app for a specific duration or link it to performance evaluations [1][2]. Group 1: Company Performance - Kuaishou's 2024 financial report indicated a revenue of 126.9 billion yuan, representing a year-on-year growth of 11.8%. The adjusted net profit was 17.7 billion yuan, showing a significant increase of 72.5% [1]. - In 2024, Kuaishou's online marketing service revenue reached 72.4 billion yuan, up 20.1% year-on-year, accounting for 57.1% of total revenue (compared to 53.1% in the previous year) [1]. - Live streaming revenue was 37.1 billion yuan, down 5.1% year-on-year, making up 29.2% of total revenue (down from 34.4% in the previous year) [1]. Group 2: User Metrics - In the fourth quarter of the previous year, Kuaishou's average monthly active users reached 736 million, a year-on-year increase of 5.0%. The average daily active users were 401 million, growing by 4.8% [2]. - The average daily usage time per active user was 125.6 minutes, with total user usage time increasing by 5.8% year-on-year [2]. - In comparison, Douyin (including Douyin and Douyin Lite) had a monthly active user base of 1.001 billion as of March 2025, with an average user spending 46.54 hours per month on the app, which translates to over 1.55 hours daily [2].