2025年9月8日，由中国公共外交协会主办的第三届"中拉·天涯若比邻"短视频大赛颁奖典礼暨第三届拉美和加勒比国家自媒体意见领袖培训班开班仪式在京 举行。中国公共外交协会副会长刘碧伟、外交部拉美司司长张润、快手科技副总裁刘震等领导嘉宾与拉美和加勒比国家驻华使节代表及数百位来自不同国家 的自媒体意见领袖莅临出席。 颁奖典礼上同步举行了第三届拉美和加勒比国家自媒体意见领袖培训班开班仪式，邀请了来自22个国家的36名优秀自媒体人来华参访，境外自媒体平台粉丝 总量累计超1.2亿。 作为"中拉·天涯若比邻"短视频大赛历届重要合作伙伴，快手旗下出海app Kwai、SnackVideo已在巴西、印度尼西亚等多个国家落地开花。2025年第二季度， 快手海外业务通过创新渠道保持新用户规模持续提升，收入稳步增长。 据刘震透露，2025年第二季度快手App日活跃用户达到4.09亿，创下历史新高。其海外业务整体稳健发展，新用户规模持续提升，收入同比增长20.5%。这 些成绩不仅体现了快手的发展韧性，更说明短视频和直播已成为跨文化交流最直接、最有感染力的方式和工具，为中国与拉美年轻一代搭建了理解与共鸣的 桥梁。"未来，快手将继续秉承' ...

Core Viewpoint - Kuaishou is currently facing significant challenges, including a record corruption case involving 140 million yuan and a hefty infringement penalty totaling 89.1 million yuan, indicating serious internal and external issues for the company [4][5][16]. Group 1: Corruption Case - The former general manager of Kuaishou's e-commerce service center, Feng Dian, was involved in a corruption case that resulted in the embezzlement of 140 million yuan, setting a record for internet companies [6][11]. - Feng Dian exploited loopholes in subsidy policies and leaked confidential internal data to external suppliers, leading to fraudulent applications for subsidies [10][8]. - A total of seven individuals, including Feng Dian, were sentenced to prison terms ranging from three years to fourteen and a half years for their roles in the embezzlement [11]. Group 2: Infringement Penalties - Kuaishou was ordered to pay a total of 89.1 million yuan in damages for unauthorized distribution of content from "De Yun Dou Xiao She" and "Chang Xiang Si" [16]. - The scale of infringement is alarming, with Kuaishou reportedly ignoring numerous cease-and-desist notices, leading to repeated violations by many accounts [17][18]. - This is not Kuaishou's first infringement penalty; previous cases include a 30 million yuan penalty from iQIYI for similar issues [20]. Group 3: User Growth and Market Position - Kuaishou's user growth has stagnated, with average active users at 408 million and monthly active users at 712 million, showing only single-digit growth year-on-year [25]. - In contrast, Douyin's user base is nearly double that of Kuaishou, indicating a significant competitive disadvantage [27]. - The company is attempting to find new growth avenues through AI, e-commerce, and financial services, but these efforts have yet to yield substantial results [28][30]. Group 4: Financial Performance and Future Outlook - Kuaishou's AI business generated 1.5 million yuan in Q1 2025, with an expected annual revenue of 4.5 million yuan, but this remains a small fraction of total revenue [30]. - The company's overseas operations reported a revenue of 1.32 billion yuan in Q2 2025, but cumulative losses from these operations reached 10.36 billion yuan from 2022 to 2024 [32]. - The potential exit of key influencers like Xinba could further impact Kuaishou's traffic and GMV, emphasizing the need for internal reforms and a robust content mechanism [34].

Core Viewpoint - The company shows strong revenue and profit growth in Q2, driven by its main business and the accelerated commercialization of its AI capabilities, maintaining a "buy" rating for future profitability [1][2]. Group 1: Financial Performance - In H1 2025, the company achieved revenue of 67.7 billion yuan (up 12% year-on-year) and adjusted net profit of 10.2 billion yuan (up 12.5% year-on-year) [1]. - In Q2, revenue reached 35 billion yuan (up 13.1% year-on-year) with an adjusted net profit of 5.6 billion yuan (up 20.1% year-on-year), resulting in an adjusted net profit margin of 16% (up 0.9 percentage points) and a gross margin of 55.7% (up 0.4 percentage points) [1]. - The company forecasts net profits for 2025-2027 to be 18.818 billion yuan, 22.685 billion yuan, and 25.452 billion yuan, respectively, with corresponding EPS of 3.1 yuan, 4.0 yuan, and 4.8 yuan, leading to a current PE ratio of 21.1, 16.4, and 13.9 times [1]. Group 2: User Engagement and Revenue Streams - In Q2 2025, the daily active users (DAU) of the Kuaishou app reached 409 million (up 3.4% year-on-year), while monthly active users (MAU) reached 715 million (up 3.3% year-on-year) [1]. - Online marketing service revenue was 19.8 billion yuan (up 12.8% year-on-year), driven by AI-optimized marketing solutions [2]. - Live streaming revenue was 10 billion yuan (up 8% year-on-year), supported by an increase in the number of agencies and streamers by over 20% and 30%, respectively [2]. - Other service revenue reached 5.2 billion yuan (up 26% year-on-year), with e-commerce GMV growing 17.6% to 358.9 billion yuan [2]. Group 3: AI Commercialization - In Q2, revenue from Keling AI exceeded 250 million yuan, with a global user base surpassing 45 million and over 20,000 enterprise clients [2]. - The Keling AI model 2.1 was launched in May, showing strong performance in dynamic representation and physical simulation [2]. - AI continues to enhance the main business, with UAX solutions accounting for 65% of total external consumption in Q2, and AIGC reducing costs in content production and smart broadcasting [2].

Investment Rating - The investment rating for Kuaishou-W (01024.HK) is "Buy" (maintained) [5][12]. Core Insights - The report highlights significant growth in adjusted net profit and revenue, with Q2 adjusted net profit increasing by 20.1% year-on-year to 56 billion CNY, and revenue reaching 350 billion CNY, up 13.1% year-on-year [5]. - The company is expected to maintain robust growth in its main business and accelerate the commercialization of its AI capabilities, with projected net profits for 2025-2027 at 188.18 billion CNY, 226.85 billion CNY, and 254.52 billion CNY respectively [5][6]. Financial Performance Summary - For H1 2025, Kuaishou achieved revenue of 677 billion CNY (up 12% year-on-year) and adjusted net profit of 102 billion CNY (up 12.5% year-on-year) [5]. - Q2 2025 saw a gross margin of 55.7% (up 0.4 percentage points year-on-year) and an adjusted net profit margin of 16% (up 0.9 percentage points year-on-year) [5]. - The company's revenue from online marketing services reached 198 billion CNY (up 12.8% year-on-year), while live streaming revenue was 100 billion CNY (up 8% year-on-year) [6]. User Engagement and Monetization - In Q2 2025, Kuaishou's Daily Active Users (DAU) reached 409 million (up 3.4% year-on-year) and Monthly Active Users (MAU) reached 715 million (up 3.3% year-on-year) [6]. - The platform's ability to monetize traffic continues to improve, with significant growth in various service revenues, including a 17.6% increase in e-commerce Gross Merchandise Volume (GMV) to 358.9 billion CNY [6]. AI Commercialization - Kuaishou's AI, "Keling AI," generated over 2.5 billion CNY in revenue in Q2, with a global user base exceeding 45 million and over 20,000 enterprise clients [7]. - The AI capabilities are enhancing marketing and e-commerce operations, with a notable increase in efficiency and cost reduction in content production [7].

就此，快手内部一位不愿具名的人士告诉《中国经营报》记者："这个事情跟自媒体说的有些出入，其 实我们之前就做过类似的全托管业务，还有半托管业务等，但这些不是大家理解的那种自营（电商）， 可以把这个看作一个店铺。" 据悉，店铺运营主体是成都品农科技有限公司，该公司由快手关联公司100%控股。目前店铺粉丝量刚 过万，总销量超22万件，目前里面主要销售珠宝、金条等。 前述报道提到，从运营模式来看，"快手官方自营旗舰店"依托快手电商合作的源头工厂，采用工厂直发 的方式，这有助于减少中间环节。相较于京东自营成熟的仓配体系和全链路品控能力，快手自营的供应 链仍处于起步阶段，缺乏覆盖全国的仓储网络，履约时效性或存在短板。 近年来，电商平台纷纷加码自营业务，自营模式因能直接把控商品质量、物流配送和售后服务，更容易 获得消费者信任。快手此前的电商业务以第三方商家入驻和直播带货为主，虽然积累了庞大的用户基础 和交易规模，但在品控和供应链管理上仍有提升空间。业内人士认为，此次快手上线自营旗舰店，是对 现有电商生态的补充，有助于完善平台的服务能力，增强用户的购物黏性。 在业内人士看来，优势方面，依托平台的流量优势和算法推荐能力，快手官 ...

Core Insights - Kuaishou App has added a dedicated takeaway section under the "Group Purchase" category on its homepage [1] - The new takeaway feature includes various food categories such as burgers, pizzas, coffee, and fast food [1] - Products in the takeaway section primarily come from Meituan, with some items sourced directly from Kuaishou merchants [1] Company Developments - The takeaway section is labeled "Takeaway Worry-Free Purchase," and users must redeem vouchers in the Meituan app after purchasing [1] - Kuaishou launched its group purchase delivery service in June 2024, initially lacking a dedicated takeaway entry [1] - Previously, users had to search for takeaway items under "Group Purchase Discounts," and Kuaishou did not provide delivery services, leaving it to the merchants [1]

Group 1 - The article discusses the new policy issued by the National Healthcare Security Administration and the National Health Commission on July 1, 2025, aimed at supporting the high-quality development of innovative drugs in China, which is expected to transform China from a "generic drug powerhouse" to an "innovative drug stronghold" [4] - The policy includes a comprehensive support system covering research and development, market access, payment, and clinical application, which is anticipated to benefit leading innovative drug companies, specialized biotech firms, and the CXO industry chain [4] Group 2 - Akole's COC project has passed safety facility acceptance review and has officially entered the stable production phase, with successful product output, indicating resolution of previous batch stability issues [5] - Xingsen Technology reported a revenue of 5.817 billion yuan for 2024, a year-on-year increase of 8.53%, but faced a net loss of 198 million yuan [6] - Kuaishou's general merchandise sales maintained high growth during the 618 shopping festival, with the launch of a new recommendation system, OneRec, expected to accelerate advertising growth in the second half of 2025 [7] - Bosideng achieved a revenue of 25.9 billion yuan for the fiscal year ending March 2025, a year-on-year increase of 11.6%, with a net profit of 3.51 billion yuan, reflecting a solid performance despite weak demand [7] - New Dairy's strategy focuses on leveraging raw milk cost advantages and improving product structure to enhance profitability, with expectations of continued raw milk benefits and increased revenue from low-temperature products [8] - Health元's respiratory product sales declined to 1.097 billion yuan in 2024, a decrease of 36.98%, but is expected to recover in 2025 as negative factors dissipate and key products gradually ramp up [9]

Core Viewpoint - Kuaishou's performance during the 618 shopping festival indicates strong growth in its general merchandise volume (GMV), highlighting the platform's potential for commercial monetization through innovative advertising strategies and enhanced user engagement via new technologies [2][3][4]. Group 1: E-commerce Performance - During the 618 period, Kuaishou's general merchandise card GMV increased by over 53% year-on-year, search GMV surged by over 143%, and short video GMV rose by over 29%, indicating a robust growth trajectory that outpaces the overall market [3]. - The general merchandise sector is becoming a crucial channel for users to browse, discover, and purchase products, with clearer pathways between content consumption and product conversion [3]. Group 2: Advertising Commercialization Potential - Kuaishou's general merchandise sector has significant potential for further advertising commercialization, expected to contribute additional revenue in the second half of 2025 [3]. - The platform is focusing on enhancing advertising efficiency for small and medium-sized merchants through traffic distribution, supply chain support, and intelligent tools, aiming to establish a conversion chain for advertising in the general merchandise context [3]. Group 3: Technological Advancements - The newly launched end-to-end generative recommendation system, OneRec, is anticipated to improve user engagement metrics such as time spent on the platform and user retention [4]. - OneRec utilizes a multi-modal AI model framework to enhance content understanding and recommendation accuracy, achieving a tenfold increase in effective computational capacity and reducing operational costs to 10.6% of traditional solutions [4]. - After its implementation, Kuaishou App and its Lite version saw an increase in user stay duration by 0.54% and 1.24%, respectively, with a significant growth in the 7-day user lifecycle [4]. Group 4: Content Innovation - Kuaishou collaborated with its self-developed AI model, Keling, to produce the AIGC series "New World Loading," which features all scenes generated by AI and includes various styles such as realism, science fiction, and animation [5]. - The first episode, released on June 26, 2025, achieved over 55 million views on Kuaishou Lite by June 30, showcasing the platform's capability in content generation through advanced technology [5]. - The segment "Martin Syndrome" from the series won the "Best Technology Award" at the 15th Beijing International Film Festival, reflecting Keling's technical prowess in AIGC production [5].

Core Viewpoint - The article discusses the transformation of recommendation systems through the integration of large language models (LLMs), highlighting the introduction of the "OneRec" system by Kuaishou, which aims to enhance efficiency and effectiveness in recommendation processes [2][35]. Group 1: Challenges in Traditional Recommendation Systems - Traditional recommendation systems face significant challenges, including low computational efficiency, conflicting optimization objectives, and an inability to leverage the latest AI advancements [5]. - For instance, Kuaishou's SIM model shows a Model FLOPs Utilization (MFU) of only 4.6%/11.2%, which is significantly lower than LLMs that achieve 40%-50% [5][28]. Group 2: Introduction of OneRec - OneRec is an end-to-end generative recommendation system that utilizes an Encoder-Decoder architecture to model user behavior and enhance recommendation accuracy [6][11]. - The system has demonstrated a tenfold increase in effective computational capacity and improved MFU to 23.7%/28.8%, significantly reducing operational costs to just 10.6% of traditional methods [8][31]. Group 3: Performance Improvements - OneRec has shown substantial performance improvements in user engagement metrics, achieving a 0.54%/1.24% increase in app usage duration and a 0.05%/0.08% growth in the 7-day user lifecycle (LT7) [33]. - In local life service scenarios, OneRec has driven a 21.01% increase in GMV and an 18.58% rise in the number of purchasing users [34]. Group 4: Technical Innovations - The system employs a multi-modal fusion approach, integrating various data types such as video titles, tags, and user behavior to enhance recommendation quality [14]. - OneRec's architecture allows for significant computational optimizations, including a 92% reduction in the number of key operators, which enhances overall efficiency [27][28]. Group 5: Future Directions - Kuaishou's technical team identifies areas for further improvement, including enhancing inference capabilities, developing a more integrated multi-modal architecture, and refining the reward system to better align with user preferences [38].

Core Insights - Kuaishou's Q1 2025 revenue reached 32.61 billion yuan, a year-on-year increase of 10.9%, while profit decreased by 3.4% to 3.979 billion yuan, and adjusted net profit slightly declined by 2.6% to 4.58 billion yuan, with a profit margin of 14.0% [1][2] Revenue Breakdown - The three main business segments of Kuaishou, namely online marketing services, live streaming, and other services (including e-commerce), saw year-on-year growth rates of 8%, 14.4%, and 15.2% respectively [2][4] - Online marketing services experienced a slowdown, with growth rates declining from 27.4% in Q1 2024 to 13.3% in Q4 2024, leading to an annual growth of 20.1% for 2024 [2][4] Business Adjustments - Kuaishou's management expressed confidence in returning to double-digit growth for online marketing services in Q2, attributing Q1's performance to seasonal factors and highlighting the potential in content consumption and e-commerce [4][5] - The live streaming segment rebounded in Q1 with a growth rate of 14.4%, despite a 5.1% decline in annual revenue for 2024 [5][6] E-commerce Performance - Kuaishou's e-commerce GMV (Gross Merchandise Volume) grew by 15.4% year-on-year, reaching 332.3 billion yuan, with the general merchandise shelf contributing approximately 30% to total GMV [5][6] AI Strategy - Kuaishou's AI initiative, Keling AI, generated over 150 million yuan in revenue in Q1 and is being integrated into core business areas, particularly in e-commerce and advertising [9][10] - The company is investing heavily in AI, increasing R&D spending by 16% to 3.298 billion yuan, which now represents 10.1% of total revenue [10][11] User Engagement - Kuaishou's average active users reached 408 million, with a slight year-on-year growth of 3.6%, while monthly active users grew by 2.1% to 712 million, indicating a potential saturation in user growth [11][12] - Despite limited user growth, the revenue per user for online marketing services increased by 4.2% year-on-year to 44.1 yuan, reflecting strong user engagement and monetization potential [11][12] Competitive Landscape - Kuaishou faces significant competition in the AI space, with rapid advancements in AI models from competitors like Google, which recently launched the AI video model Veo 3 [12][13] - The company aims to leverage AI to enhance efficiency and drive growth in its online marketing and e-commerce sectors, although it still relies heavily on traditional revenue streams [13]