Core Viewpoint - The ongoing disputes between short video influencers and the company "胖东来" highlight the challenges of the "碰瓷经济学" (picking a fight for profit) in the current digital landscape, where high-profile brands become targets for controversy-driven content aimed at generating traffic [2][3] Group 1: Incident Overview - The recent "柴怼怼" incident involved accusations against "胖东来" regarding excessive profits from jade sales and product quality, which gained significant public attention [2] - Despite intervention from market regulators that clarified the situation, the surrounding controversy continued to affect "胖东来" [2][3] Group 2: Social Media Dynamics - Social media platforms favor controversial content, leading to a cycle of "爆料-发酵-回应-反转" (expose-fermentation-response-reversal) that manipulates public opinion [3] - The low cost of spreading rumors and the high cost of defending against them create a favorable environment for "短视频碰瓷" (short video picking a fight) as a method of monetization [3] Group 3: Response Strategies - "胖东来" has adopted proactive and transparent strategies in response to controversies, utilizing data and facts to counter emotional arguments, which has proven effective in managing public relations crises [4] - The company established a standardized process for handling complaints, including forming investigation teams and publishing detailed reports, which enhances credibility [4] Group 4: Platform Management Issues - The incident revealed shortcomings in social media platforms' management of commercial defamation content, leading to calls for improved fact-checking and accountability mechanisms [6][7] - The reliance on a passive model of "user reporting - manual review" complicates the enforcement of rights for affected parties [8] Group 5: Recommendations for Improvement - Recommendations for platforms include establishing an "enterprise whitelist" to prioritize content review for well-known brands and implementing AI to flag controversial content [9] - The need for a multi-faceted approach involving policy regulation, legal constraints, and industry self-discipline is emphasized to restore trust and create a healthier online ecosystem [9]