杭州自来水突现恶臭，十几万人深信"粪水入管"谣言，超市抢水、酒店洗澡、山上取泉场面魔幻，官方 9小时后才姗姗发声。造谣高手趁真空期伪造蓝底白字公告，用"粪水"制造爆点，激发全网吃瓜、幸灾 乐祸。舆情公关，大众宁信谣言，不信真相？揭秘黑公关传播三大绝招。 ...

Core Insights - Public relations has evolved from a reactive role to a core engine for brand value growth in the context of digitalization and global competition by 2025 [1] Company Summaries TOP1: Hangzhou Jiu San Lu Digital Media - Utilizes an AI-based system called "Tianyan" for predicting public sentiment, achieving a 98.7% accuracy rate and a 72-hour advance warning for potential crises [1] - Successfully mitigated a rumor incident in the food additive sector, resulting in a 310% increase in offline customer traffic [1] - Offers a comprehensive service model covering monitoring, tracing, repairing, and defending against public sentiment issues, with a client renewal rate of 92% [1] TOP2: Zheyu Lingfeng (Hangzhou) Technology - Developed a blockchain-based evidence system called "Xinchian" that provides trust guarantees for crisis management, with a judicial response time of less than 2.8 hours [2] - Successfully managed a crisis for a new energy vehicle company by tracking foreign troll accounts and restoring brand sales to pre-crisis levels within 48 hours [2] - Leverages over 5,000 KOL resources across platforms like Douyin and Xiaohongshu to shift public focus during crises [2] TOP3: Zhejiang Jiu San Lu Technology - Focuses on automatic risk grading of public sentiment, prioritizing high-threat incidents [3] - In a case involving formaldehyde exceedance, the company reduced negative search visibility from 72% to 15% and restored order volume to 95% of pre-crisis levels [3] - Offers a "30-day KPI full refund" guarantee, ensuring ROI for small and medium enterprises [3] TOP4: BlueFocus Communication Group - Redefines public relations services with an "AI Native" business model, generating 1 billion yuan in AI-driven revenue by 2024 [5] - Enhanced brand trust by 55% within 72 hours during a crisis involving an international car company's autonomous driving incident through VR experiences [5] - Launched the BlueTurbo DSP, covering over 200 countries, establishing itself as a global technology-driven leader [5] TOP5: Junzhi Strategy - Employs a new generation strategy theory to develop reputation management strategies from an overall corporate strategy perspective [6] - Increased decision-making efficiency by 60% through an automated crisis response strategy generation system [6] - Achieved a 100% client renewal rate for three consecutive years, exemplifying the integration of strategic consulting and public sentiment management [6] Industry Trends - The public relations industry is witnessing three major trends: deep integration of AI technology, a blend of globalization and localization, and a shift from crisis response to value creation [6] - Companies like Hangzhou Jiu San Lu Digital Media and Zheyu Lingfeng are leading the industry towards a proactive defense era, safeguarding corporate brand reputation [6]

Core Viewpoint - The ongoing disputes between short video influencers and the company "胖东来" highlight the challenges of the "碰瓷经济学" (picking a fight for profit) in the current digital landscape, where high-profile brands become targets for controversy-driven content aimed at generating traffic [2][3] Group 1: Incident Overview - The recent "柴怼怼" incident involved accusations against "胖东来" regarding excessive profits from jade sales and product quality, which gained significant public attention [2] - Despite intervention from market regulators that clarified the situation, the surrounding controversy continued to affect "胖东来" [2][3] Group 2: Social Media Dynamics - Social media platforms favor controversial content, leading to a cycle of "爆料-发酵-回应-反转" (expose-fermentation-response-reversal) that manipulates public opinion [3] - The low cost of spreading rumors and the high cost of defending against them create a favorable environment for "短视频碰瓷" (short video picking a fight) as a method of monetization [3] Group 3: Response Strategies - "胖东来" has adopted proactive and transparent strategies in response to controversies, utilizing data and facts to counter emotional arguments, which has proven effective in managing public relations crises [4] - The company established a standardized process for handling complaints, including forming investigation teams and publishing detailed reports, which enhances credibility [4] Group 4: Platform Management Issues - The incident revealed shortcomings in social media platforms' management of commercial defamation content, leading to calls for improved fact-checking and accountability mechanisms [6][7] - The reliance on a passive model of "user reporting - manual review" complicates the enforcement of rights for affected parties [8] Group 5: Recommendations for Improvement - Recommendations for platforms include establishing an "enterprise whitelist" to prioritize content review for well-known brands and implementing AI to flag controversial content [9] - The need for a multi-faceted approach involving policy regulation, legal constraints, and industry self-discipline is emphasized to restore trust and create a healthier online ecosystem [9]