Core Viewpoint - The article discusses the phenomenon of street food entrepreneurship, particularly focusing on the trend of selling large pot braised dishes, highlighting the potential for profit as well as the underlying marketing strategies that may mislead aspiring entrepreneurs [2][5][12]. Group 1: Street Food Trend - The trend of selling large pot braised dishes has gained immense popularity, with social media discussions and videos reaching a total view count of 4.5 billion [2]. - A notable figure in this trend is "Master Hu," who claims to have achieved significant success in a short time, attracting a large following on social media [2][3]. - The visual appeal of large pots filled with various ingredients creates a strong impact, drawing customers in [9]. Group 2: Entrepreneurial Challenges - Many aspiring entrepreneurs are drawn to this trend, paying high fees for training and equipment, only to find that their businesses do not succeed as expected [6][7]. - Reports indicate that some individuals have struggled to make sales, often selling only a fraction of what they anticipated, leading to financial losses [6][7]. - The market has become saturated with similar offerings, resulting in fierce competition and diminishing returns for new entrants [7]. Group 3: Marketing and Deception - The success of these street food ventures is often built on creating a false perception of high demand through staged videos and hired actors posing as customers [11][12]. - The article suggests that the real profit for many of these ventures comes from selling training courses and equipment rather than from food sales [10][12]. - There is a growing concern that this model is a marketing scam, misleading many into believing in easy profits from street food entrepreneurship [7][12]. Group 4: Industry Insights - Data shows that over 60% of new food businesses rely heavily on short video marketing, yet their average lifespan is only 8 months, indicating a high failure rate [14]. - The focus on creating viral content often overshadows the importance of product quality and genuine customer demand [14]. - The article emphasizes the need for aspiring entrepreneurs to prioritize product development, customer experience, and market research over chasing fleeting trends [14].