Core Insights - The report highlights a new trend in China's outbound tourism market characterized by "short-distance priority and experience-driven" travel [3][4] - The global tourism industry continues to grow, with experiential travel being a significant driver, particularly through sports events and entertainment performances [2][3] Summary by Categories Market Trends - From Q3 2024 to the end of Q2 2025, short-distance travel to Southeast Asian countries like Malaysia, Indonesia, and Vietnam is expected to see significant growth among Chinese tourists [3][4] - Long-distance travel shows a divergence in destination popularity, with a decline in interest for North America (USA and Canada) due to visa policies and flight costs, while Italy in Europe is gaining popularity for its cultural experiences [3][4] Destination Insights - Northern and Eastern Europe remain popular among Chinese tourists, showcasing the appeal of European culture, art, and natural scenery [3] - Emerging destinations in Asia and the Middle East, such as Kazakhstan, Cambodia, Saudi Arabia, and Qatar, are rapidly gaining traction, reflecting a growing demand for short trips and exploratory travel [3][4] - African and Latin American countries like Morocco, Egypt, South Africa, and Mexico are also seeing increased interest, indicating a diverse pursuit of unique cultural experiences and high-quality vacations [3][4] Impact of Events - The hosting of concerts and sports events significantly boosts the attractiveness of destinations, with Malaysia expecting to see an increase in Chinese visitors from 3.8 million in 2024 to 5 million in 2025 due to major events [4] - Middle Eastern countries are also leveraging large-scale events to attract international tourists, further enhancing destination popularity [4]