作 者丨陈洁 实习生张星雨 编 辑丨王峰 花费1.5万元，过几天吃住在北大校园，沉浸式体验名校生活的日子，你愿意吗？ 暑期已到，暑期研学又红火起来。21世纪经济报道记者采访了多家暑期研学机构，发现国内 研学市场进入了特色竞争的时代：从沙漠观星到贵州下溶洞，从"长安出使团"到敦煌重走丝 绸之路，从打造金箔到桑蚕探源……各类国内游学产品层出不穷。 除了各类特色团，还有一类研学产品每年都颇受欢迎，这就是名校研学。 "我有'考不上也要去参观'的想法，就当是给自己一个激励。"今年初三毕业的余思告诉21世纪 经济报道记者，他对于暑期名校研学很感兴趣，今年暑期报了一个收费6000元的名校研学项 目。 各类名校研学，尤其是围绕清北的名校研学项目，成为暑期研学的主推产品之一。记者采访 了解到，其中一个"吃住学都在北大新燕园校区"的项目，收费接近1.5万元，而其他包括清 北"一日游"的项目，整体收费也在5000元以上。 由于各种团队、个人想去清华北大参观的需求很高，如果想自己预约，难度不小。一家大型 教育公司北大研学项目负责人丁老师表示， "暑假的北大清华参观是很难自己预约上的，像散 客的话一般都会选择跟团。" "家长肯掏钱" ...

Core Insights - The summer study tour market in China is experiencing a surge in popularity, particularly for immersive experiences at prestigious universities like Peking University and Tsinghua University [1][2][3] - Various unique study tour programs are emerging, ranging from desert stargazing to exploring historical routes, indicating a diversification in offerings [1][2] Group 1: Market Demand and Pricing - High demand for prestigious university visits has led to the emergence of various study tour programs, with prices for Peking University and Tsinghua University experiences often exceeding 5,000 yuan, and some programs charging up to 14,980 yuan [2][5][15] - Parents are willing to invest significantly in their children's education, with some expressing a willingness to spend up to 20,000 yuan for a study tour experience [3][15] - The competitive nature of securing visits to these universities is likened to "ticket grabbing," highlighting the high demand and limited availability of slots for individual visits [6][13] Group 2: Program Structure and Offerings - Many study tour programs include a one-day visit to prestigious universities, often featuring expert lectures and interactions with current students, aimed at inspiring students' academic aspirations [2][4][15] - The structure of these programs often resembles tourism rather than academic engagement, with a focus on "check-in" experiences rather than in-depth learning [15][16] - There is a growing trend for study tours to cater to families from second and third-tier cities, indicating a broader market reach and increasing demand for educational travel experiences [16]