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千亿研学困于“打卡”,陶博城如何破“卷”重生?
Xin Lang Cai Jing· 2026-01-06 08:07
Core Insights - The Chinese study tour market has reached a scale of over 100 billion yuan, driven by policy support, family consumption upgrades, and changes in educational philosophy, but it suffers from homogenization and a lack of educational value [1] - The industry needs to shift from a quantity-focused approach to a quality-focused one, moving from simple travel experiences to deeper learning outcomes [1] Group 1: Current Market Challenges - The majority of study tour programs (over 70%) are similar in content, leading to intense price competition and diluted educational value [1] - The prevalent model of "getting on the bus to sleep and getting off to take photos" essentially remains a variant of tourism products, lacking depth and innovation in course design [1] Group 2: Innovative Solutions by Tao Bo City - Tao Bo City has established a three-dimensional innovation system focusing on "course depth, immersive experience, and resource integration," creating a unique competitive advantage [3] - The course development at Tao Bo City avoids a one-size-fits-all approach, offering a tiered curriculum tailored to different age groups, including 50 specialized courses that cover various aspects of ceramics [3] Group 3: Resource Integration and Experience Design - Tao Bo City has transformed 120,000 square meters into an "educational ecosystem," integrating multiple resources and establishing a national education base to enhance the depth and breadth of study tours [5] - The experience design at Tao Bo City emphasizes active exploration rather than passive knowledge absorption, allowing students to engage in hands-on activities like pottery making [6] Group 4: Practical Examples and Educational Impact - The "Children's Porcelain Expo" held last summer exemplifies Tao Bo City's model, creating an interactive learning environment within historical architecture, allowing children to engage with traditional culture in a meaningful way [8] - Tao Bo City fosters a creative environment that encourages children to break conventions and produce unique works, emphasizing the importance of personal growth in education [10] Group 5: Redefining Educational Value - Tao Bo City's approach redefines the value of study tours from mere knowledge transfer to comprehensive growth empowerment, impacting cognitive, skill, and personal development levels [11] - The process of creating pottery not only teaches students about ceramics but also cultivates patience, focus, and problem-solving skills, while the sense of achievement reinforces their self-worth [11] Group 6: Conclusion on Educational Philosophy - The true differentiation in education lies not in promotional slogans but in the deep implementation of educational philosophies, as evidenced by the experiences at Tao Bo City [13] - The simultaneous occurrence of material creation and spiritual growth fulfills the essential mission of education, providing students with a profound understanding of culture, beauty, and creativity [13]