在驼队中，头驼"小六"最显眼：一撮冲天辫下压着顶牛仔帽，神气十足。 曾经，骆驼是驮运商货的"沙漠之舟"；如今，鸣沙山下它们载着游客，承载着牵驼人的生计与梦想。 正午的鸣沙山热浪翻滚，驼队在沙山上蜿蜒行进，热闹不减。 来自杭州的游客陈晓楠刚刚骑骆驼返回骑乘点，脸上还带着被风晒出的红晕，语气里透着惊喜："这不 是国庆中秋假期嘛，我还以为得排上个把小时，结果10分钟就骑上骆驼了！" "这可多亏了我们的'数字号链'系统。"鸣沙山景区驼运项目负责人杨盖介绍，为了应对节假日客流高 峰，景区推出了票号排队管理新模式——无论是线上购票还是线下取票，系统都会自动生成独特的"号 链"，精准对应驼号、牵驼人、候乘时段与骑行路线等信息。候乘区的LED大屏实时跳动更新，游客抬 眼一看，就能知道自己该去哪登乘。 （来源：经济日报） 转自：经济日报 驼铃悠悠，蹄声阵阵。当清晨的阳光刚刚爬上甘肃敦煌鸣沙山的山脊，驼队便开始营业了。 "翘——翘——！"伴随着牵驼人王对龙悠长的口令，一峰峰骆驼缓缓起身，载着第一批游客，踏入沙 海。从业11年，王对龙早已与骆驼心意相通。遇到谨慎怕颠的游客，他会弯腰收紧缰绳，轻轻拍着骆驼 的脖颈，让它们稳步缓行；游 ...

Core Insights - The Chinese study tour market has reached a scale of over 100 billion yuan, driven by policy support, family consumption upgrades, and changes in educational philosophy, but it suffers from homogenization and a lack of educational value [1] - The industry needs to shift from a quantity-focused approach to a quality-focused one, moving from simple travel experiences to deeper learning outcomes [1] Group 1: Current Market Challenges - The majority of study tour programs (over 70%) are similar in content, leading to intense price competition and diluted educational value [1] - The prevalent model of "getting on the bus to sleep and getting off to take photos" essentially remains a variant of tourism products, lacking depth and innovation in course design [1] Group 2: Innovative Solutions by Tao Bo City - Tao Bo City has established a three-dimensional innovation system focusing on "course depth, immersive experience, and resource integration," creating a unique competitive advantage [3] - The course development at Tao Bo City avoids a one-size-fits-all approach, offering a tiered curriculum tailored to different age groups, including 50 specialized courses that cover various aspects of ceramics [3] Group 3: Resource Integration and Experience Design - Tao Bo City has transformed 120,000 square meters into an "educational ecosystem," integrating multiple resources and establishing a national education base to enhance the depth and breadth of study tours [5] - The experience design at Tao Bo City emphasizes active exploration rather than passive knowledge absorption, allowing students to engage in hands-on activities like pottery making [6] Group 4: Practical Examples and Educational Impact - The "Children's Porcelain Expo" held last summer exemplifies Tao Bo City's model, creating an interactive learning environment within historical architecture, allowing children to engage with traditional culture in a meaningful way [8] - Tao Bo City fosters a creative environment that encourages children to break conventions and produce unique works, emphasizing the importance of personal growth in education [10] Group 5: Redefining Educational Value - Tao Bo City's approach redefines the value of study tours from mere knowledge transfer to comprehensive growth empowerment, impacting cognitive, skill, and personal development levels [11] - The process of creating pottery not only teaches students about ceramics but also cultivates patience, focus, and problem-solving skills, while the sense of achievement reinforces their self-worth [11] Group 6: Conclusion on Educational Philosophy - The true differentiation in education lies not in promotional slogans but in the deep implementation of educational philosophies, as evidenced by the experiences at Tao Bo City [13] - The simultaneous occurrence of material creation and spiritual growth fulfills the essential mission of education, providing students with a profound understanding of culture, beauty, and creativity [13]

转自：中国改革报 云南省普洱市墨江哈尼族自治县联珠镇曼海村是一个多民族共居的村寨。近年来在政府资金支持下，曼 海村引入专业运营团队，探索以"三活三变"为核心的振兴路径：盘活资产，将闲置烤烟房等改造为特色 民宿与研学中心，推动村寨向多元化经营场所转变；用活优势，深度挖掘本地竹编等非物质文化遗产， 将其开发成研学课程与文创产品，实现文化资源向市场产品的转化；激活动力，通过培训支持村民转变 成为民宿店主、研学讲师等新角色。如今曼海村已成为集创业村落、非遗研学、旅居休闲于一体的乡村 振兴示范点，吸引大量游客和旅居客前来体验生活创业。 新华社记者 陈欣波 摄 （来源：中国改革报） ...

Core Insights - The event held on September 16 aimed to promote Yinchuan's cultural and tourism resources, showcasing its advantages to attract visitors and boost consumption during the upcoming "Golden Week" [1] Group 1: Cultural and Tourism Development - Yinchuan is leveraging its ecological protection and high-quality development in the Yellow River Basin to establish itself as an international tourism destination [1] - The successful inclusion of Xixia Tombs in the World Heritage List is a key opportunity for Yinchuan to enhance its tourism appeal [2] - The city is innovatively integrating cultural heritage with tourism through the development of cultural tourism routes and digitalization of cultural relics [2] Group 2: Wine Industry - The Helan Mountain East Foot wine industry is a significant asset for Yinchuan, characterized by unique soil and climate conditions that support high-quality grape cultivation [2] - The region has 273,000 acres of high-standard vineyards and produces 75 million bottles of wine annually, with a total output value of 36 billion yuan [2] Group 3: Consumer Engagement Initiatives - Yinchuan plans to enhance its infrastructure and launch 66 promotional activities during the "Golden Week" to stimulate consumer spending [3]

Core Insights - The event held in Beijing on September 16 focused on promoting the cultural connotations of Helan Mountain East and the city brand of "Beautiful Yinchuan" [1] - Six promotional officials from Yinchuan highlighted various initiatives including ecological protection, international tourism development, and cultural heritage preservation [1] Group 1: Tourism Development - Yinchuan is leveraging its "One Mountain, One River, One City" strategy to establish itself as an international tourism destination, particularly following the inclusion of Xixia Tombs in the World Heritage List [3] - The renovated Lanshan Park has transformed into a popular tourist attraction, featuring events like the "Sunset Chorus" and the upcoming 2025 Lanshan Music Season, significantly increasing its visibility on social media platforms [3] - Yinchuan has introduced over 100 cross-disciplinary activities, enhancing the park's appeal and achieving millions of searches on platforms like Douyin and Xiaohongshu [3] Group 2: Cultural Integration - The city is innovatively combining cultural relics with tourism, creating premium tourism routes and promoting the digitization of cultural relics [3] - Technologies such as immersive VR and AR are being utilized to enhance visitor experiences, allowing them to engage with historical contexts and cultural products [3] Group 3: Consumer Promotion - Ahead of the "National Day" holiday, Yinchuan's government is preparing to launch 66 promotional activities to stimulate consumption during the peak shopping season [4] - The strategy includes integrating commerce, culture, tourism, agriculture, sports, and wine to enhance both the soft and hard environments for consumers [4]

Core Insights - South China Agricultural University is leveraging the "Double Hundred Action" to enhance urban and rural planning, cultural tourism integration, and ecological construction in Zijin County, completing various planning projects covering over 500 square kilometers and exceeding 350 million yuan in project value [1][3][13] Group 1: Urban and Rural Planning - The university has formed 15 urban and rural planning design teams, conducting over 300 field surveys in towns and villages, integrating multiple disciplines to create tailored development paths [2] - A total of 31 planning results have been completed, providing scientific guidance for typical town and village construction, with significant improvements in urban aesthetics and infrastructure [3] Group 2: Beautiful Courtyard Demonstration - The design team has developed over 50 "Beautiful Courtyard" plans, with 25 completed, creating two contiguous demonstration areas that blend traditional culture with modern ecological concepts [6] - The "Beautiful Courtyard" initiative has received recognition, winning second place in a provincial competition and securing funding for further development [6] Group 3: Agricultural and Cultural Tourism Integration - The planning team has designed a comprehensive agricultural tourism project in Huanghua Village, combining tea culture and heritage experiences, projected to attract 55,000 visitors and generate 2.2 million yuan in income in 2024 [8] - In Fengan Town, the team has developed a myrtle ecological park expected to generate over 2 million yuan annually, creating numerous job opportunities [8] Group 4: Ecological Landscape and Environmental Quality - The university has initiated ecological landscape projects along the Qiu Xiang River, integrating various academic resources and mobilizing over 2 million yuan in donations for community development [10] - The projects include extensive planting and the establishment of recreational facilities, enhancing the ecological network and promoting environmental sustainability [10] Group 5: Future Directions - The university aims to deepen collaboration with Zijin County, focusing on agricultural technology transfer and contributing to coordinated regional development in Guangdong [13]

Core Insights - The rise of the "Highland-Borderland" tourism belt signifies a shift from "resource-driven" to "content-driven" tourism, with a focus on intangible cultural heritage, travel photography, health and wellness, and educational travel as the four main consumption pillars [1][10][19] - The concept of "life as travel" is becoming a new trend, with small cities emerging as genuine destinations that resonate with users' emotional values and cultural expressions [1][10] Group 1: Emerging Trends - Trend 1: The "Highland-Borderland" is becoming a new traffic hub, with northwest counties leading the way in tourism growth [2][3] - Trend 2: Content value surpasses resource scarcity, with "culture + story" rewriting the path for small cities to gain popularity [12][14] - Trend 3: Non-material cultural heritage, travel photography, educational travel, and health and wellness are becoming new mainstays of small city tourism, creating a long-term consumption model [19][20] Group 2: Regional Dynamics - The collective rise of northwest counties challenges the perception that "obscure means marginal," as these areas leverage unique ecological and cultural advantages to gain national attention [3][4] - The formation of regional synergies among small cities enhances visitor stay duration and journey richness, providing a foundation for brand collaboration and ticketing mechanisms [7][8][9] Group 3: Content-Driven Tourism - The shift from viewing small cities as mere travel options to recognizing them as content-rich environments reflects a broader change in travel motivations, where experiences are valued over destinations [5][6][18] - Successful small cities are those that can tell compelling stories and create immersive experiences, transforming visitors from passive observers to active participants [14][15][17] Group 4: Consumer Behavior - The rise of educational travel among families indicates a shift towards structured, curriculum-based tourism, enhancing repeat visits and fostering a stable consumer cycle [22][24] - Health and wellness tourism is expanding beyond older demographics to include urban professionals and younger individuals seeking relaxation and rejuvenation [23][24] Group 5: Market Opportunities - The trend of "cold + extreme" is emerging as a new formula for small cities to gain traction, with many lesser-known areas experiencing significant growth without relying on traditional tourism resources [26][28] - The ability of small cities to create unique, engaging content is crucial for attracting younger travelers who seek novel experiences and storytelling opportunities [28][32]

Core Viewpoint - The article highlights the cultural revitalization and economic development in rural areas of Jiande, Zhejiang Province, through various initiatives that integrate culture, tourism, and community engagement [2][3][12]. Group 1: Cultural Initiatives - Jiande City has leveraged the "New An Poetry Road" cultural belt to enhance rural cultural development, employing a three-dimensional approach involving cultural leaders, special cultural personnel, and rural operators [2]. - The "Singing Jiang" rural choir, initiated by a local resident, has transformed community engagement, shifting villagers' focus from gambling to cultural activities [3]. - The "Eight Rites" culture in Wu Fang Village has been revitalized, serving as a living textbook for villagers and promoting traditional values [4]. Group 2: Economic Development - The "Mirror Economy" in Zhijiang Village has turned local scenery into a profitable venture, with villagers earning between 200 to 500 yuan daily as photography models [6]. - The integration of cultural and tourism activities has led to over 100,000 visitors in 2024, generating more than 8 million yuan in revenue from hospitality and dining [6]. - The establishment of a fossil museum in Li Jia Town has attracted over 20,000 students for educational experiences, contributing to local employment and income growth [7]. Group 3: Talent Development - The introduction of cultural personnel from Hangzhou has fostered local talent, with over 50 villagers participating in cultural services and some becoming instructors [10][11]. - The "1+X+N" talent cultivation system in Santou Town has successfully trained villagers in music, leading to the formation of multiple cultural groups [11]. - The collaboration with local universities has enhanced cultural events, allowing villagers to perform alongside professional artists, enriching the local cultural landscape [11].

Group 1: Summer Activities in Beijing Parks - Beijing parks have launched 280 summer cultural activities to cater to visitors of all ages, including nature education and summer leisure activities [1] - Various parks are offering nature exploration activities for children, such as butterfly studies and hands-on workshops [2] - The summer arts season features music events, night entertainment, and intangible cultural heritage appreciation across different parks [3] Group 2: Water Entertainment and Family-Friendly Initiatives - Parks are creating child-friendly environments with designated activity areas and facilities for safe and engaging experiences [4] - Water entertainment projects have been introduced, including immersive parent-child adventure games and water play activities [4] - The city encourages visitors to explore parks during off-peak hours to avoid crowds, especially in hot weather [4]

Core Insights - The "Exam Admission Ticket Economy" is driving a surge in tourism consumption among high school graduates in China, with a 137% year-on-year increase in travel bookings during the gap between exam completion and college application [1][2] - Various tourist attractions are offering significant discounts or free entry to graduates, aiming to attract a price-sensitive demographic and enhance brand visibility through social sharing [1][4] Group 1: Industry Trends - Tourist attractions are shifting from a "ticket economy" to an "experience economy," focusing on immersive and interactive experiences to boost secondary consumption and brand loyalty [4] - The consumer base is becoming younger and more individualized, with post-2005 youth showing a preference for unique travel experiences such as educational tours and cultural explorations [4] - The potential of lower-tier tourism markets is becoming evident, with increased traffic to county-level and third- and fourth-tier attractions [4] Group 2: Company Strategies - Companies like Guangzhou Zhengjia Cultural Tourism Group are implementing ticket discounts to increase visitor numbers, even if it temporarily reduces per capita revenue, with the aim of long-term brand building [1][4] - The Anhui Huizhou Tourism Group is diversifying its offerings by introducing educational courses and intangible cultural heritage experiences to capitalize on secondary spending [1][4] - Companies are encouraged to develop a comprehensive "experience-product-service" system that aligns with young people's interests, utilizing technologies like AI and VR to create engaging products [4]