近年来，中国研学旅行市场在政策支持、家庭消费升级和教育理念转变的多重推动下，规模不断扩大， 已达千亿级别，但"景点打卡+拍照留念"的同质化模式却让教育价值不断稀释。琳琅满目的研学项目 中，超过七成内容雷同，市场竞争陷入低价泥潭。 "上车睡觉，下车拍照"的模式，本质上仍是旅游产品的变体。课程设计停留在观光讲解层面，缺乏知识 深度与创新动能，难以满足家长对教育价值的期待。 行业迫切需要从"量的积累"向"质的提升"转型，从简单的"走出去"转变为有深度的"学回来"。 体验设计上，这里不再是单向的知识灌输。学生们在教室内拉坯制陶，在古窑遗址中追溯历史脉络，将 思考融入创作，学习从被动接受变为主动探索。 实践样本：当千年瓷都成为课堂 破局路径：陶博城的三维创新体系 陶博城构建了"课程深度化、体验沉浸化、资源整合化"的三维创新体系，形成了难以复制的差异化优 势。 课程开发上，陶博城突破了"一刀切"的设计思路，针对不同年龄段开发分层课程体系。从基础的陶艺课 到陶瓷材料科学，从历史文化到现代设计，50门特色课程形成完整知识图谱。 资源整合上，陶博城将12万平方米的空间打造成"教育生态系统"，整合多方资源，建立国情教育基地， 拓 ...

"郑州市委十二届九次全会系统擘画了郑州'十五五'发展新蓝图，为县域未来五年高质量发展指明 了方向。"登封市委书记辛绍河接受采访时表示，登封将切实把思想和行动统一到全会精神上来，立足 自身优势，奋力走出一条具有登封特色的高质量发展、高效能治理新路子。 四是坚持数智赋能，打造平安善治新典范。不断深化"十个一"党建引领网格化治理体系，推动"人 工智能"在城市管理、平安建设、民生福祉等领域全场景应用，提升社会治理现代化水平。统筹推进生 态保护治理，全力防范化解各类风险隐患，建设更高水平的平安登封。 "十四五"时期，登封市锚定高质量发展主线，纵深推进"产业提质提速、文旅文创融合、乡村全面 振兴"三大战略，新材料、装备制造、铝加工制品等主导产业聚链成势；功夫演艺、精品民宿、研学旅 行等多元文旅业态焕新出彩；脱贫攻坚成果更加稳固，和美乡村建设扎实推进，获评全国休闲农业重点 县；城市功能日趋完善，民生福祉不断提升，成功入选第七届全国文明城市，登封发展已站在能级跃升 的历史新起点。 2026年是"十五五"规划的开局之年，登封市将以"起步即冲刺"的姿态拼抢实干，聚焦项目建设，加 强谋划储备、紧抓项目进度，形成良好增长态势；聚焦提 ...

不久前，来自浙江省杭州市临平第一中学902班的研学小组走进临平区运河街道新宇村，在李伯伯农 场、奶奶工坊等田间地头感受着农耕文化。 这几年，新宇村以生态农业为抓手，不仅发展起莲藕、甲鱼、稻米等特色农业产业，还成为临平区结合 属地特色所开发的热门研学点。 《全面推进临平区中小学生研学旅行工作的实施方案（2025—2027年）》提出，逐渐建立起"五个一"工 作机制，注重用党建联建链接各方资源，从课程体系规划、线下研学中心、线上服务平台、研学基地与 路线五个方面，用主题丰富、层次递进的研学活动为学生们打造出"第二课堂"。 "如何让'大思政'建设变得有趣而生动，这是我们一直在探索的课题，要让方圆德育从'理论灌输'转 向'实践浸润'，让育人温度与思想深度同频共振。"临平第一中学副校长姜宇婷说。 当课本上的生态农业知识跃然眼前，孩子们的脸上展露出好奇与兴奋。在902班学生罗晏彬看来，通过 研学活动，同学们既看到了科技是如何落地田间地头的，又增强了对家乡的认同感、归属感和责任感。 临平区教育局德体卫艺科科长杨蓉蓉介绍，临平区通过与镇街、村社联建，串联起全区优质资源，推出 了"加油吧·少年"五色五育体验地图，遴选出中共鸭兰村 ...

Core Insights - The "Aviation Star Program" in Gansu Province has successfully integrated aviation education with practical experiences for students, enhancing their understanding of the aviation industry [1][2][3] - The program has hosted over 50 sessions, engaging more than 2,263 students and educators, showcasing its effectiveness as a growth engine for the aviation sector [1] - The initiative emphasizes hands-on learning, allowing students to interact with airport operations and aviation safety protocols, thus making aviation knowledge more tangible [1][2] Summary by Sections Program Overview - The "Aviation Star Program" serves as a benchmark in Gansu's aviation education, combining various aviation resources into a comprehensive learning experience [1] - The program connects multiple airports, including Lanzhou Zhongchuan International Airport and regional airports, creating a systematic resource library for educational purposes [1] Curriculum Design - The program offers differentiated courses tailored to various age groups, covering topics such as aviation safety and aircraft principles [2] - Specific courses like "Aviation Safety Little Guardians" for middle school students and "Introduction to Aircraft Design" for high school students are designed to foster interest in aviation [2] Resource Integration - The program innovatively links resources across the aviation service chain, involving professionals from various sectors to act as mentors [2] - Facilities such as the airport's check-in area and baggage sorting center are utilized as "mobile classrooms," providing students with a comprehensive understanding of aviation operations [2][3] Future Developments - The program aims to expand its reach by incorporating virtual reality technology for simulated flight courses and enhancing collaboration with airlines and aviation schools [3] - The initiative seeks to create a nurturing chain from education to career development in the aviation industry, thereby contributing to talent cultivation [3]

Core Points - The 22nd Qi Culture Festival, themed "Yanyang Qifeng · Jixia New Chapter," opened on September 12 in Linzi District, Zibo City, showcasing a cultural feast that revitalizes the ancient city with new energy [2][3] - The festival features four major sections with 16 cultural activities, emphasizing innovation, practicality, sharing, development, and frugality [3] - The event includes the launch of educational travel products and partnerships with local educational service providers to enhance the learning experience for students [3][4] Group 1 - The opening ceremony featured a performance titled "Taigong Feng Qi," which reenacted historical moments of Jiang Taigong's enfeoffment, providing an immersive experience for the audience [2] - The festival has evolved over 22 years, becoming a cultural celebration for the local community, with activities designed to engage families and promote local heritage [3] - The event highlighted the progress of the application for UNESCO World Heritage status for the Zhou Dynasty city site, showcasing archaeological achievements and the importance of cultural preservation [3] Group 2 - The festival also included the unveiling of national key football training schools and youth rugby training bases, linking ancient sports culture with modern athletic development [4] - Visitors expressed excitement about the combination of cultural and sports activities, indicating a growing interest in integrating education, culture, and sports [4] - The festival aims to write a new chapter for Qi culture in the modern era, blending historical depth with contemporary relevance [4]

Core Viewpoint - Recent incidents involving children's safety during study tours have raised significant public concern, highlighting issues such as inadequate service quality, misleading course content, and insufficient safety measures in the industry [1][2]. Group 1: Industry Issues - The study tour market is experiencing high demand, with some operators exploiting this trend by promoting activities under the guise of "natural healing" without possessing the necessary qualifications, thereby endangering minors' safety and violating consumer rights [1]. - The lack of specific regulations and mandatory standards in the children's study tour sector has been noted, emphasizing the need for consumers to verify the qualifications of study tour providers, such as business licenses and travel agency operating permits [1]. Group 2: Consumer Guidance - Consumers are advised to assess the safety capabilities of study tour providers, including inquiring about itinerary details, transportation, accommodation, and emergency response plans [2]. - It is crucial for consumers to remain vigilant against marketing traps, carefully reviewing contract terms and not relying solely on verbal promises, especially regarding claims of "high-end study tours" or "expert instruction" [2]. - The Chinese Consumers Association calls for greater attention to the safety and legal rights of children, urging parents to thoroughly check the qualifications of study tour providers and to make informed, cautious choices [2].

Core Insights - The study travel market in China is experiencing rapid growth, with a projected market size of 1,791 billion yuan in 2024, reflecting a year-on-year increase of 21.9%, and is expected to exceed 2,132 billion yuan in 2025, with a growth rate of over 15% [1][2] Group 1: Market Development - The integration of education and tourism has led to the emergence of study travel as a new business model, driven by policy guidance and market demand [1] - Regional characteristics are becoming more pronounced, with provinces like Shaanxi and Yunnan developing unique programs based on local resources [1] - Innovative combinations such as "study + technology," "study + intangible cultural heritage," and "study + ecology" are emerging, transforming high-end scientific research resources into educational products [1] Group 2: Practical Exploration - Various regions have accumulated valuable experiences, such as Shaoxing's "Follow the Textbook to Tour Shaoxing" model and Wuyishan's integration of tea culture with natural education [1] - These programs not only enhance educational value but also contribute to the economic and social benefits of local communities [1] Group 3: Challenges and Issues - There are significant issues in course design, with a tendency to prioritize travel over learning, and some natural science projects failing to effectively teach knowledge and skills [2] - Safety management systems are inadequate, as evidenced by incidents during desert study trips due to a lack of emergency plans [2] - There is a severe shortage of qualified professionals in the field, with many study travel guides lacking the necessary experience to effectively lead exploratory learning [2] Group 4: Recommendations for High-Quality Development - A multi-party collaborative governance system is needed to promote high-quality development in study travel, including the establishment of a national study platform for resource integration and course evaluation [3] - Encouragement for localities to create differentiated products based on their resource endowments to address homogenization issues [3] - Support for universities to develop interdisciplinary study travel education programs and the establishment of a review committee for personnel certification [3] - Strengthening regulatory enforcement to combat false advertising and safety negligence, and innovating supervision models to include participant feedback in institutional ratings [3]

Group 1 - The construction of a unified national market is essential for building a new development pattern and promoting high-quality development in China [2][4] - The need to eliminate local protectionism, market segmentation, and "involution" competition is emphasized by government officials [2][3] - The implementation of the Fair Competition Review Regulation in 2024 aims to create a more equitable market environment for various business entities [5][8] Group 2 - Local barriers such as "directory lists" and "exclusive agreements" hinder fair competition and market access for companies [3][5] - The case of a company in Baise, Guangxi, illustrates the challenges faced due to local regulations that restrict market entry [6][8] - The establishment of anti-monopoly and fair competition committees in regions like Guangxi aims to address these issues and promote market fairness [6][7] Group 3 - The introduction of remote and cross-regional evaluation for government procurement projects enhances competition and reduces costs for businesses [12][18] - The shift from local to national evaluation systems has increased participation from external companies, improving their chances of winning bids [18][22] - The remote evaluation system has led to significant cost savings for companies, allowing them to focus on competitive strengths rather than relationships [18][22] Group 4 - The establishment of the Deep-Shan Special Cooperation Zone demonstrates a successful model of regional collaboration and policy integration [19][20] - Companies relocating to the cooperation zone benefit from favorable policies and infrastructure, leading to significant growth in production and sales [20][22] - The concept of "reverse flying land" allows companies to leverage resources from developed regions while establishing operations in less developed areas [23][24] Group 5 - The collaboration between Shenzhen and Nanning through innovation centers fosters cross-border industrial cooperation and resource sharing [24][25] - The growth of companies like Guangxi Zhongke Huari Microelectronics showcases the potential of this cooperative model, with significant increases in sales and patent development [25]

Core Viewpoint - The rapid expansion of study tours in the tourism market has become a significant force in driving cultural and tourism consumption, but it also faces challenges such as superficial experiences and unscientific course systems [1] Market Demand and Trends - The demand for study tours is evolving, with increasing interest in technology-themed products alongside traditional cultural and labor practice offerings [3] - Parents are becoming more involved in study tours, leading to a growing market for parent-child study products [3] Product Diversity - The summer peak for study tours has seen a surge in themes such as historical sites, intangible cultural heritage, and ethnic customs, with both domestic and outbound study tour products gaining popularity [2] - Study tour offerings have expanded beyond language learning to include outdoor activities, natural exploration, and robotics programming [2] Industry Development and Support - The growth of the study tour market is driven by a combination of market demand, policy guidance, and industry development, with various government departments promoting study tours as part of quality education [4] - The number of study tour bases has significantly increased, with many cultural institutions developing specialized courses to accommodate study groups [4] Regulatory Framework and Challenges - The study tour industry is still in its early stages and requires careful regulation to address issues such as quality and pricing discrepancies [5][7] - Recent industry standards have been implemented to further regulate the development of study tours, focusing on qualification management and oversight [6] Cost and Accessibility - The actual execution costs of study tours are high due to complex communication processes, specialized product development, and safety requirements, which raises concerns about pricing and accessibility for families [7] - There is a need for a high-quality, inclusive development approach that maximizes existing resources in the cultural and educational sectors to ensure affordability for a broader audience [7]

Core Insights - Project-based research learning is emerging as a new educational approach, shifting from passive listening to active exploration, enhancing knowledge boundaries and comprehensive abilities for students [1][2][3] Group 1: Educational Trends - The rise of project-based research learning aligns with national policy directions and innovative educational concepts, creating new teaching scenarios that transform textbook knowledge into real-world exploration [2][3] - This approach is driven by market demand for skills such as creativity and teamwork, which are increasingly sought after in the workforce [3][4] Group 2: Implementation Challenges - There is a shortage of qualified teachers who can effectively guide students in project-based learning, as it requires strong observational skills, adaptability, and interdisciplinary knowledge [4][5] - Many students still struggle to transition from passive knowledge receivers to active project leaders due to a lack of effective guidance [5][6] Group 3: Market Opportunities - Travel agencies are expanding their services to include professional and systematic research learning courses, broadening their potential customer base [3][4] - The need to avoid homogenization in course offerings is critical, with a focus on unique content and design to stand out in a competitive market [5][6]