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高品质研学旅行需求旺盛
Jing Ji Ri Bao· 2025-07-24 22:03
Core Viewpoint - The rapid expansion of study tours in the tourism market has become a significant force in driving cultural and tourism consumption, but it also faces challenges such as superficial experiences and unscientific course systems [1] Market Demand and Trends - The demand for study tours is evolving, with increasing interest in technology-themed products alongside traditional cultural and labor practice offerings [3] - Parents are becoming more involved in study tours, leading to a growing market for parent-child study products [3] Product Diversity - The summer peak for study tours has seen a surge in themes such as historical sites, intangible cultural heritage, and ethnic customs, with both domestic and outbound study tour products gaining popularity [2] - Study tour offerings have expanded beyond language learning to include outdoor activities, natural exploration, and robotics programming [2] Industry Development and Support - The growth of the study tour market is driven by a combination of market demand, policy guidance, and industry development, with various government departments promoting study tours as part of quality education [4] - The number of study tour bases has significantly increased, with many cultural institutions developing specialized courses to accommodate study groups [4] Regulatory Framework and Challenges - The study tour industry is still in its early stages and requires careful regulation to address issues such as quality and pricing discrepancies [5][7] - Recent industry standards have been implemented to further regulate the development of study tours, focusing on qualification management and oversight [6] Cost and Accessibility - The actual execution costs of study tours are high due to complex communication processes, specialized product development, and safety requirements, which raises concerns about pricing and accessibility for families [7] - There is a need for a high-quality, inclusive development approach that maximizes existing resources in the cultural and educational sectors to ensure affordability for a broader audience [7]
项目式研学,为暑期游市场带来新变化
Xin Hua Ri Bao· 2025-07-13 21:37
Core Insights - Project-based research learning is emerging as a new educational approach, shifting from passive listening to active exploration, enhancing knowledge boundaries and comprehensive abilities for students [1][2][3] Group 1: Educational Trends - The rise of project-based research learning aligns with national policy directions and innovative educational concepts, creating new teaching scenarios that transform textbook knowledge into real-world exploration [2][3] - This approach is driven by market demand for skills such as creativity and teamwork, which are increasingly sought after in the workforce [3][4] Group 2: Implementation Challenges - There is a shortage of qualified teachers who can effectively guide students in project-based learning, as it requires strong observational skills, adaptability, and interdisciplinary knowledge [4][5] - Many students still struggle to transition from passive knowledge receivers to active project leaders due to a lack of effective guidance [5][6] Group 3: Market Opportunities - Travel agencies are expanding their services to include professional and systematic research learning courses, broadening their potential customer base [3][4] - The need to avoid homogenization in course offerings is critical, with a focus on unique content and design to stand out in a competitive market [5][6]
暑期来临,选择研学游、夏令营如何“避坑”
Xin Jing Bao· 2025-06-30 10:21
Group 1 - The core viewpoint of the article highlights the rapid growth of the study tour market in China, with a significant increase in the number of related enterprises and a diverse range of offerings for students [2][4] - The study tour market is characterized by a mix of organizations, including travel agencies, educational institutions, and cultural organizations, all competing to provide unique and engaging experiences for students [2][4] - There is a growing concern regarding the quality and safety of study tour programs, with reports of misleading advertising and a lack of qualified personnel in the industry [4][7] Group 2 - The distinction between summer camps and study tours is clarified, with summer camps being organized by travel agencies and educational institutions, while study tours are specifically organized by schools [3] - The demand for high-quality, personalized study tour experiences is increasing, but the market is also facing challenges such as safety issues and unclear pricing [4][8] - Parents are advised to thoroughly check the qualifications of organizations offering study tours and summer camps, ensuring they have the necessary travel agency licenses and safety measures in place [8][9] Group 3 - The article provides examples of misleading practices in the industry, such as programs that falsely advertise access to prestigious universities and the use of unqualified instructors [5][6] - A case study is presented where a travel agency was found guilty of false advertising, resulting in a court ruling that mandated compensation for the affected consumer [7] - Recommendations for parents include evaluating the cost and quality of services offered, as well as ensuring that the educational content aligns with school curricula [9]
月入4万,不够赴美研学?
21世纪经济报道· 2025-06-18 10:18
Core Viewpoint - The U.S. study abroad market is facing significant challenges, particularly in the summer study program sector, due to visa difficulties and safety concerns for Chinese students [2][3][7]. Visa Issues - The U.S. has made it increasingly difficult for Chinese students to obtain visas, with reports indicating that the Trump administration has suspended new student visa interviews and is considering expanding social media scrutiny for international students [7][8]. - Recent announcements from the U.S. government include plans to revoke visas for certain Chinese students, particularly those linked to the Chinese government or studying in key fields [7][8]. - Despite these challenges, some educational institutions suggest that obtaining visas for study programs may be easier than for full-time study [7]. Safety Concerns - Safety remains a significant concern for students and their families considering study programs in the U.S., leading some to consider alternatives in the U.K. or Singapore [3][8][9]. - Educational institutions are attempting to alleviate these concerns by offering full supervision and domestic teachers leading the programs, but skepticism remains among students and parents [8]. Program Costs - The cost of U.S. study programs is notably high, with fees ranging from 40,000 to 100,000 yuan (approximately 5,600 to 14,000 USD) for various programs [5][6]. - Programs associated with prestigious institutions like Harvard and Yale command higher fees, with some programs costing up to 88,800 yuan (approximately 12,400 USD) [6][12]. Market Shifts - Due to the current challenges in the U.S. study abroad market, many institutions are pivoting towards promoting study programs in the U.K., which are perceived as more affordable and easier to access [12][13]. - The domestic study market in China is also expanding, with various programs being developed that cater to students seeking similar experiences without leaving the country [13].