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教育巨头“回血”战:高途赚钱后扩张,“加仓”素质教育闯入研学赛道
Hua Xia Shi Bao· 2025-05-30 10:44
Core Insights - After experiencing consecutive losses, the company has turned a profit, reporting a net profit of 124 million yuan in Q1 of fiscal year 2025, compared to a loss of 12.3 million yuan in the same period last year [2][3] - The company has launched four innovative quality education products, indicating a strategic focus on expanding its offerings in the youth education sector [2][5] Financial Performance - In Q1 of fiscal year 2025, the company's revenue reached 1.493 billion yuan, representing a year-on-year growth of 57.7% [2][3] - The learning service revenue, which includes non-subject training and traditional business, contributed over 95% of total revenue, with K12 non-subject training and traditional business accounting for over 85% of revenue, growing by over 80% year-on-year [3] Business Strategy - The company has adjusted its business model post "double reduction" policy, creating a diverse educational service matrix that includes K-12 quality education, high school learning planning, and study abroad consulting [2] - The non-subject training business has been pivotal in the company's return to profitability, making up over 35% of total revenue in Q1 [3][4] Product Development - The company has introduced the "Maodou AI Classroom," targeting children aged 5-15, focusing initially on English and later expanding to Chinese language courses [5] - The quality education business has seen a three-digit growth in new users and revenue over four consecutive quarters, with a renewal rate for programming courses exceeding 90% [4] Market Expansion - The company has entered the growing study tour market, launching various programs in response to increasing parental emphasis on quality education [6] - The study tour market is projected to exceed 300 billion yuan by 2028, presenting significant growth opportunities despite increased competition [6] Sales and Marketing - Sales expenses have significantly increased, from 1.501 billion yuan in 2023 to 2.964 billion yuan in 2024, marking a year-on-year growth of 97.47% [7] - In Q1 of 2025, sales expenses continued to rise, albeit at a slower rate of 40.09% [7]