新浪科技讯 12月14日下午消息，在近日的理想汽车材料技术日上，理想汽车材料研发负责人段吉超公 布了理想汽车在材料研发方面的成果。他表示，目前理想汽车已是行业内自研材料门类最多的车企，也 是国内唯一掌握钢铁、铝合金、镁合金、工程塑料、弹性体、复合材料等全谱系材料自研能力的车企。 技术日活动现场，理想汽车集中展出了覆盖金属、塑料、织物皮质等全品类的数十种材料，其中超高强 高韧铝板、高强韧2000IH热成形钢、低醛PU表皮等多项材料均为行业首发。 段吉超首先以胖东来模式举例，"传统超市主要是做好选品工作，但以胖东来为代表的新零售不仅会高 标准精选，还会与供应链共创、甚至自研超级爆品，这是他们成功的秘诀，是让他们得以在同质化竞争 中脱颖而出的核心竞争力。" 他表示，这也与理想汽车的"选、育、研"材料方法论高度同源。其中，"选"是基础，理想汽车会基于严 格的标准，选择行业内最优秀的材料方案，打造好的产品基础；其次是"育"，当行业标准品无法满足理 想汽车的性能要求，就通过牵引或培育供应商开发更高性能的新材料；最后是"研"，面对研发难度更大 的无人区技术，理想汽车会选择自研。 市面上找不到合适的材料，也没有愿意研发的供应 ...

Core Insights - Li Auto recently held a Material Technology Day at its headquarters, showcasing various technological achievements in the materials field, focusing on health and safety dimensions [1] - The company's material R&D head introduced the "Select, Cultivate, Research" methodology, using the retail company Pang Donglai as an example [1] R&D Decision-Making Framework - The "Select, Cultivate, Research" methodology serves as an internal decision-making framework for strategic allocation and management of R&D resources, structured as a funnel from easy to difficult and from external to internal [4] - The first step, "Select," involves identifying the best solutions within the existing supply chain, emphasizing the importance of precise and stringent standard definitions [6] - The second phase, "Cultivate," focuses on collaborative development driven by demand when no existing solutions meet custom standards, transforming supplier relationships into partnerships [8][10] - The final step, "Research," is chosen when neither existing solutions nor collaborative development is feasible, leading to in-house R&D efforts for critical issues [12] Resource Matching Logic - The "Select, Cultivate, Research" system reflects a clear resource matching logic, where routine quality improvement needs are addressed through the "Select" process, while significant performance breakthroughs are achieved through collaborative efforts [14] - The framework requires continuous evaluation of internal and external technological dynamics, allowing for flexibility in categorizing projects as "Select," "Cultivate," or "Research" based on evolving capabilities [16] Organizational Capability Development - Different levels of R&D activities enhance various organizational capabilities: "Select" develops standard definition and supply chain management skills, "Cultivate" fosters cross-organizational technical collaboration, and "Research" hones fundamental innovation capabilities [18] - The effectiveness of this system will ultimately be tested by the market and time, with challenges including maintaining accurate assessments of strategic importance and sustaining deep, mutually beneficial relationships with top suppliers [19] Industry Trends - In the context of increasing competition in the automotive industry, Li Auto's "Select, Cultivate, Research" system exemplifies a focused approach to R&D resource allocation, highlighting that competitive advantage increasingly lies in systematic organizational capabilities rather than solely in final products [19]