Group 1 - Xiaomi is intensifying its strategic efforts in the African market through significant personnel adjustments and resource allocation, appointing Liu Shequan as the General Manager for the Africa region [2] - Since the establishment of the Africa regional department in 2019, Xiaomi's business has expanded to cover 16 countries, including Egypt, South Africa, and Nigeria, with a commitment to increase investment in the continent [2] - In Q1 2025, Xiaomi's shipments in Africa reached 2.6 million units, a 32% year-on-year increase, with market share rising to 13%, making it one of the fastest-growing brands in the region [2] Group 2 - Transsion, known as the "King of African Phones," has seen its market share decline, with Q1 2025 shipments dropping to 9 million units, a 5% decrease, while Xiaomi has emerged as the third-largest brand with a 13% market share [3] - The competition between Xiaomi and Transsion is driven by Xiaomi's focus on cost-effective models and AIoT ecosystem, leveraging smartphones to build an ecological barrier [3] - Despite a global decline in smartphone shipments, Africa remains a growth market, with Transsion and Xiaomi being key players in the global smartphone landscape [3] Group 3 - Xiaomi's strategy in Africa goes beyond hardware sales, focusing on building localized teams and enhancing after-sales networks while replicating its "hardware + internet" model from China [7] - Transsion, while still holding a significant market share, faces challenges due to a lack of product innovation and ecological shortcomings, which will be critical in responding to Xiaomi's competitive pressure [7]