兄弟们，昨晚小米的财报都看了吧？这数据着实有盼头，营收1113亿同比增长47.4%，净利润首次破百亿冲到107亿，同比暴涨64.5%。雷总嘴上说"创业 以来最艰难"，身体却很诚实——手机、家电、汽车三驾马车齐头并进，这哪是艰难？分明是小米的黄金时代啊！今天咱们就掰开揉碎聊聊，小米这波业 绩到底含金量几何，未来还能不能继续飙车。 手机杀回中国第一，国补红利吃满了吗？ 十年了！小米手机终于重回中国市场份额第一的宝座！Canalys数据显示，Q1小米出货1330万台，硬生生从华为嘴里抢下18.8%的份额。但明眼人都知 道，这波爆发离不开国家补贴的神助攻。6000元以下手机直接补贴15%，最高500元，相当于给小米中高端机型打了85折。小米15 Ultra首销暴涨90%、 ASP（平均售价）冲到1210元，说白了就是政策+产品力双buff——4000-5000元价位段市占率冲到9.6%，高端机占比25%，说明小米终于撕掉了"性价 比"标签，开始和苹果华为正面刚了。 SU7封神！23.2%毛利率让比亚迪都颤抖 最炸裂的还得是汽车业务！Q1交付75869辆，收入181亿环比增长10.7%，毛利率23.2%直接干翻比亚迪（ ...

Core Insights - Transsion Holdings achieved a record high of 201 million mobile phone shipments in 2024, becoming the first Chinese smartphone manufacturer to surpass the 200 million mark in annual shipments [1] - The company's global market share rose to 14%, maintaining its position as the third-largest smartphone manufacturer globally for five consecutive years, despite a 3.2% decline in the global smartphone market [1] - The primary growth driver remains the African market, where smartphone market share exceeds 40% and feature phone market share is over 78% [1] Group 1: Financial Performance - Revenue increased by 10.31% year-on-year to 68.715 billion yuan, but non-net profit decreased by 11.54% to 4.541 billion yuan, resulting in a net profit margin drop from 9.8% in 2020 to 6.6% [2] - Supply chain costs surged, with 4G chip procurement prices rising by 22% and DRAM memory prices increasing by 18%, leading to a 3.2 percentage point decline in gross margin to 21.3% [2] - Currency depreciation in emerging markets, such as a 35% devaluation of the Nigerian Naira and a 28% devaluation of the Ethiopian Birr, resulted in exchange losses of 820 million yuan, equivalent to 14.8% of net profit [2] Group 2: Market Dynamics - Increased competition led to a price war, with Xiaomi's quarterly shipments in Africa growing by 22% and realme's by 70%, causing Transsion's fourth-quarter shipments in Africa to grow only by 1%, reducing market share from 51% to 49% [2] - Inventory pressure rose, with inventory amounts climbing to 15.3 billion yuan, a 29% year-on-year increase, and inventory turnover days extending to 107 days [2] Group 3: Strategic Initiatives - Transsion is pursuing a strategic transformation to break through profitability constraints by entering the mid-to-high-end market with the Tecno Phantom X3 series priced above $400 [3] - The company is expanding its AIoT ecosystem, with its digital accessory brand oraimo ranking 81st in Africa's top 100 brands, and expanding its smart home product line to 32 SKUs, although this segment still accounts for less than 5% of total revenue [3] - Financial strategies show a dual nature, with a total dividend of 3.421 billion yuan, representing 61.65% of net profit, while capital expenditure was reduced to 1.8 billion yuan, a 12% decrease year-on-year [3] Group 4: Industry Challenges - Analysts highlight three critical challenges for Transsion: competing against localized offerings from Xiaomi in Africa, facing low-cost Samsung A-series models in Asia, and achieving a 15% share of 5G models by 2025, up from less than 5% currently [4]