Core Viewpoint - DJI's recent price cuts on multiple products have sparked controversy among consumers, particularly regarding the differences in return policies between online and offline sales channels, reflecting a competitive market environment that necessitates technological innovation to enhance product value [1][3][9]. Pricing Strategy - DJI announced that the price reductions are part of a "Double Eleven" promotional event, but the disparity in return policies has led to ongoing discussions among consumers [1][3]. - Some offline stores have begun offering compensation in the form of peripheral products to customers who cannot receive price adjustments after the return period [3][5]. Consumer Feedback - A consumer reported purchasing the Osmo Pocket 3 for over 4600 yuan on September 30, only to see a price drop of 900 yuan shortly after, receiving a compensation package valued at approximately 360 yuan [5]. Market Competition - Industry experts indicate that the price cuts are driven by shortened product life cycles and intense market competition, with the handheld smart imaging device market projected to grow from 36.47 billion yuan in 2023 to 59.2 billion yuan by 2027 [11]. - The consumer drone sector is experiencing a shift towards models equipped with AI systems for autonomous navigation, which is expected to increase market share [13]. Future Trends - Companies are anticipated to transition from a pure hardware sales model to a "hardware + services" approach, emphasizing technological innovation and ecosystem development to maintain competitive advantages [13][15]. - The competition in the handheld imaging and consumer drone markets is viewed as healthy, with several Chinese brands holding strong positions globally, necessitating alignment with consumer demands to solidify market share [15].