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毛利率26.4%,小米有望成最快实现盈利新势力车企!卢伟冰:有信心达成全年35万辆交付目标【附小米造车业务分析】
Qian Zhan Wang· 2025-08-20 07:35
Core Insights - Xiaomi Group reported a strong Q2 2025 financial performance, with total revenue reaching 116 billion yuan, a year-on-year increase of 30.5%, marking the third consecutive quarter of exceeding 100 billion yuan [2] - Adjusted net profit was 10.8 billion yuan, up 75.4% year-on-year, surpassing the 10 billion yuan threshold [2] - The growth was driven by Xiaomi's smartphone, automotive, and home appliance segments, with the smart electric vehicle and AI innovation segment generating 21.3 billion yuan in revenue [2] Financial Performance - Total revenue for Q2 2025 was 116 billion yuan, a 30.5% increase year-on-year [2] - Adjusted net profit reached 10.8 billion yuan, reflecting a 75.4% year-on-year growth [2] - The smart electric vehicle segment reported revenue of 20.6 billion yuan, with a gross margin of 26.4% and operating loss narrowing to 300 million yuan [2][7] Automotive Strategy - Xiaomi aims to deliver 350,000 vehicles in 2025, with a strong confidence in achieving profitability in the second half of the year [2][7] - The company has invested nearly 68 billion yuan in the automotive supply chain, with total investments approaching 100 billion yuan [7] - Xiaomi's strategic approach includes rapid supply chain integration through investments and acquisitions, focusing on five core areas for technological breakthroughs [5][8] Technological Advancements - Xiaomi is focusing on mastering key technologies in electric motors, batteries, large die-casting, intelligent driving, and smart cockpits [5] - The self-developed super motor V8s has a leading industry speed of 27,200 rpm, and the intelligent driving system supports urban NOA functionality [5] Market Positioning - Xiaomi's automotive journey serves as a model for cross-industry players, leveraging capital operations to acquire resources and building core barriers through technological advancements [8] - The company's gross margin of 26.4% has surpassed that of some traditional automakers, indicating the sustainability of its "hardware + software + ecosystem" business model [8]