Core Viewpoint - The phenomenon of "brain rot" reflects a societal cognitive syndrome caused by the overwhelming presence of fragmented, repetitive, and instant gratification content in the digital age, leading to concerns about the degradation of human thinking and creativity [1][2]. Group 1: Attention and Content Consumption - Many platforms and applications are designed with intelligent recommendation algorithms and enticing content to capture user attention, resulting in prolonged engagement through features like autoplay short videos and infinite scrolling [2]. - The brain adapts to high-frequency, variable, and quick feedback stimuli, leading to a decreased ability to process deep content, similar to how a person accustomed to rich flavors struggles to appreciate subtle tastes [2]. Group 2: Neurochemical Mechanisms - The release of dopamine in response to engaging content creates a dependency on instant rewards, making it difficult for individuals to desire deep thinking, akin to how frequent snackers lose appetite for meals [2]. - Prolonged exposure to this state can lead to cognitive decline, affecting learning efficiency, emotional regulation, and self-perception [2]. Group 3: Reversibility and Solutions - "Brain rot" is not irreversible; proactive interventions can help restore cognitive function, similar to how physical fitness can be regained through exercise [2]. - Strategies to combat "brain rot" include setting limits on electronic device usage, consciously engaging with deep content, and incorporating activities that promote delayed gratification, such as walking, painting, or writing [3]. - Ultimately, the future of humanity relies not on the quantity of information but on the ability to engage in deep thinking and uncover connections behind the information [3].