Core Insights - Deep Blue Automotive has launched its new model, the Deep Blue L06, positioned as a "long-range magnetorheological laser intelligent coupe" with a limited-time price range of 132,900 to 154,900 yuan, achieving over 20,000 orders within the first hour of launch [3] - The CEO of Deep Blue, Jiang Hairong, acknowledges the company's strong technological capabilities but emphasizes the need for better market competitiveness and effective communication with consumers [3][7] - The target demographic for the Deep Blue L06 is primarily young consumers, with an average age of 29, reflecting a strategic focus on appealing to this age group [3][4] Product Features and Market Positioning - The Deep Blue L06 features advanced technologies such as magnetorheological suspension and lidar, which are designed to enhance vehicle stability and safety [3][4] - The vehicle is marketed with a focus on safety and comfort, aiming to provide a balance between performance and user experience [4][5] - The company is actively working on improving its brand communication to better resonate with consumers, using relatable language and experiences to explain its advanced features [7][8] Marketing and Brand Strategy - Deep Blue is shifting its marketing strategy to better engage with young consumers, moving away from technical jargon to more relatable messaging [7] - The brand's awareness has significantly increased, with its unaided brand awareness (UBA) rising from single digits to double digits by the end of October [8] - The company is also focusing on securing financing to support the development of next-generation technologies and to establish itself as a mid-to-high-end brand under the Changan Automobile Group [8]