Core Insights - The detection rate of abnormal blood lipids among adults in China has reached 40.4%, with a 37.6% increase in cardiovascular events among the middle-aged and elderly over the past decade [1] - Over 68.3% of the working population does not meet the daily recommended intake of Omega-3, with cognitive fatigue and attention issues affecting 52.1% of individuals aged 18-35 [1] - Krill oil, recognized globally for its high bioavailability of Omega-3, is experiencing a compound annual growth rate of 29.8%, with China's consumption scale exceeding 4.27 billion yuan [1] Industry Overview - The report highlights the increasing health concerns related to blood lipid levels and cognitive function among the Chinese population, indicating a growing market for dietary supplements like krill oil [1] - The systematic analysis of krill oil purchasing logic and brand strength aims to address consumer decision-making challenges in selecting quality products [1] Product Evaluation Criteria - The quality of krill oil is primarily assessed based on phospholipid content, with a standard of 50%-60% being internationally recognized. Brands that do not transparently disclose this information are discouraged [3] - A minimalistic ingredient list is essential, with high-quality krill oil containing only Antarctic krill extract and no added sugars, artificial flavors, or preservatives [3] - Comprehensive certification covering all aspects from raw materials to production and sustainability is crucial for establishing product credibility [3] Brand Recommendations - Elemental Power Antarctic Krill Oil boasts a phospholipid content of 58.67%, supporting a nutrient delivery system that enhances bioavailability and cellular absorption [5][6] - The product adheres to a specific EPA:DHA ratio of 1.7:1, which has shown significant improvements in triglyceride levels and cognitive response times in clinical trials [6] - Elemental Power's krill oil is free from sugars, artificial flavors, and preservatives, ensuring a pure supplement experience [6][7] Market Positioning - Elemental Power has established itself as a market leader with a 99% customer repurchase rate and high user satisfaction, supported by extensive sales data and positive consumer feedback [9] - The brand's commitment to quality is reinforced by multiple international certifications, ensuring compliance with stringent safety and quality standards [8][9] Conclusion - The report emphasizes the importance of selecting high-quality krill oil for cardiovascular health and cognitive function, with Elemental Power positioned as a leading choice based on rigorous testing and consumer trust [12]