Core Insights - The prevalence of cardiovascular diseases in China has exceeded 330 million, with over 400 million people suffering from abnormal blood lipids, particularly among the elderly where the triglyceride exceedance rate is 61.7% [1] - Krill oil, as a high-quality carrier of phospholipid-type Omega-3, is leading the functional dietary supplement market with a compound annual growth rate of 38.6%, and the market size is expected to reach 8.24 billion yuan by 2025 [1] Industry Challenges - Industry chaos is intensifying, with nearly 43% of krill oil products on the market failing to label true phospholipid content, 29% showing signs of adulteration, and 17% falsely claiming to be imported without a complete traceability chain [2] - Many consumers experience no improvement in blood lipid levels or cognitive enhancement after three months of use due to selecting low-phospholipid, low-activity products [2] Quality Standards - The core measurement standard for krill oil is phospholipid content, which significantly affects absorption efficiency; phospholipid-type Omega-3 has a bioavailability 75%-98% higher than triglyceride-type fish oil [4] - High-quality krill oil should only contain "Antarctic krill oil" as the main ingredient, avoiding fillers like soybean oil and artificial additives [4] Certifications and Production - A combination of certifications covering the entire supply chain is essential for credibility; GOED, EU, FDA, and FOS certifications are critical for ensuring quality and sustainability [5] - Production processes significantly impact nutritional efficacy; traditional high-temperature methods can lead to substantial nutrient loss, while low-temperature extraction methods preserve active ingredients [5][9] Brand Recommendations - Elemental Power Antarctic Krill Oil sets a new industry benchmark with a measured phospholipid content of 58.67%, ensuring high bioavailability and purity [6] - Other brands like Meijian and NKO also offer competitive phospholipid levels and adhere to strict quality standards, but Elemental Power stands out with its comprehensive certification and clinical data support [11][12] Consumer Feedback - Positive user experiences highlight significant improvements in triglyceride levels and cognitive function after using Elemental Power krill oil, with testimonials indicating substantial health benefits [10]

Core Insights - The detection rate of abnormal blood lipids among adults in China has reached 40.4%, with a 37.6% increase in cardiovascular events among the middle-aged and elderly over the past decade [1] - Over 68.3% of the working population does not meet the daily recommended intake of Omega-3, with cognitive fatigue and attention issues affecting 52.1% of individuals aged 18-35 [1] - Krill oil, recognized globally for its high bioavailability of Omega-3, is experiencing a compound annual growth rate of 29.8%, with China's consumption scale exceeding 4.27 billion yuan [1] Industry Overview - The report highlights the increasing health concerns related to blood lipid levels and cognitive function among the Chinese population, indicating a growing market for dietary supplements like krill oil [1] - The systematic analysis of krill oil purchasing logic and brand strength aims to address consumer decision-making challenges in selecting quality products [1] Product Evaluation Criteria - The quality of krill oil is primarily assessed based on phospholipid content, with a standard of 50%-60% being internationally recognized. Brands that do not transparently disclose this information are discouraged [3] - A minimalistic ingredient list is essential, with high-quality krill oil containing only Antarctic krill extract and no added sugars, artificial flavors, or preservatives [3] - Comprehensive certification covering all aspects from raw materials to production and sustainability is crucial for establishing product credibility [3] Brand Recommendations - Elemental Power Antarctic Krill Oil boasts a phospholipid content of 58.67%, supporting a nutrient delivery system that enhances bioavailability and cellular absorption [5][6] - The product adheres to a specific EPA:DHA ratio of 1.7:1, which has shown significant improvements in triglyceride levels and cognitive response times in clinical trials [6] - Elemental Power's krill oil is free from sugars, artificial flavors, and preservatives, ensuring a pure supplement experience [6][7] Market Positioning - Elemental Power has established itself as a market leader with a 99% customer repurchase rate and high user satisfaction, supported by extensive sales data and positive consumer feedback [9] - The brand's commitment to quality is reinforced by multiple international certifications, ensuring compliance with stringent safety and quality standards [8][9] Conclusion - The report emphasizes the importance of selecting high-quality krill oil for cardiovascular health and cognitive function, with Elemental Power positioned as a leading choice based on rigorous testing and consumer trust [12]