社交媒体盛极而衰
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社交媒体的“粪坑化”,正在逼走最年轻的用户
Hu Xiu· 2025-10-15 01:36
Group 1 - The core argument suggests that the peak of social media usage has passed, marking a significant shift in the digital landscape, potentially viewed as a turning point in September 2025 [1][2][6] - Data from GWI indicates that social media usage time peaked in 2022 and has been steadily declining since then, with a notable decrease among younger users [3][4][10] - The decline in social media engagement is not merely a temporary trend but represents a structural and irreversible paradigm shift away from attention-driven business models [7][9][14] Group 2 - The article outlines a three-step process of social media degradation, termed "Enshittification," which includes attracting users, serving advertisers, and ultimately exploiting both parties [17][18][19] - The current state of social media is characterized by an overwhelming presence of low-value AI-generated content, which prioritizes engagement over meaningful interaction [21][22][25] - The rise of the "beauty robot economy" exemplifies the commodification of social relationships on social media, where authenticity is increasingly blurred [26][30][29] Group 3 - The concept of a "hostile internet" is introduced, highlighting how digital spaces are designed to maximize commercial gain at the expense of user experience and well-being [32][35][36] - The article predicts a transition from large public social media platforms to smaller, more intimate communities or "tribes," where trust and meaningful connections are prioritized [39][40][41] - Future business models will focus on depth and trust rather than broad reach, emphasizing sustainable engagement through valuable content and community building [43][44][46] Group 4 - The article proposes a new framework for measuring success in the digital age, emphasizing the importance of balancing material, intelligence, network, and diversity capital [50][54][55] - It argues that the current social media landscape systematically undermines trust and diversity, leading to a hollow and unsustainable digital ecosystem [56][57] - The emerging trend indicates that younger users are seeking out communities that foster genuine connections and trust, moving away from traditional social media platforms [58][59][61]