特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 据该记者报答，开拓者还特别聘请了一位会讲普通话的员工，担任新设立的"数字内容专员"一职，专门 负责在中国社交媒体平台上的内容运营和推广。 点击进入专题： 杨瀚森登陆NBA 01 116 直播吧10月8日讯 据开拓者随队记者Joe Freeman报道，在杨瀚森被开拓者选中后，球队的社交媒体平 台"流量激增"，而在中国的社交媒体上，关于开拓者的互动数据也"飙升到前所未有的水平"。 ...

Core Insights - The report by Kearney Consulting highlights the "social media bias" phenomenon among Chinese automotive brands in Southeast Asia, focusing heavily on Facebook while neglecting TikTok, which has 400 million users in the region [1][3] Group 1: Social Media Strategy - Chinese brands exhibit a significant platform bias, primarily utilizing Facebook and Instagram, while underutilizing video platforms like TikTok and YouTube, missing out on growth opportunities among younger users [3][4] - The research identifies four major challenges in social media operations: platform adaptation imbalance, emotional engagement in localized narratives, shortcomings in public opinion management, and insufficient synergy in communication matrices [3][4][5] Group 2: Localization and User Engagement - Current localized communication strategies are often superficial, focusing on "posters and promotions," with successful examples showing deeper emotional engagement through culturally relevant narratives [4][5] - Closing comment sections on social media can lead to negative public sentiment and missed opportunities for user-generated content (UGC), which is crucial for product improvement and service optimization [5][6] Group 3: Recommendations for Improvement - The report suggests that Chinese brands need to develop a multi-platform strategy, deeply integrate local cultural symbols, and leverage local KOLs to enhance their network influence in Southeast Asia [5] - Key actions include optimizing positioning, adjusting resource allocation dynamically, and enhancing user interaction through refined operations [4][5]