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从上海地铁“一生都在等”的广告,到爆火的“死了么”App,线上的焦虑亟待线下系统性疏解
Mei Ri Jing Ji Xin Wen· 2026-01-11 16:02
一个劝你在无尽的等待中通过消费"松口气",一个帮你用每日签到确认自己"还活着"。它们都成功地将一种弥散性的社会情绪,打包成了商业机会。 前述地铁站的广告,针对"生"的疲惫。它精准描绘了一条中国人熟悉的人生轨迹图,并拆解为一连串"等待式"片段:从学业压力到职场竞争,从家庭责任 到房贷负担,每一个节点都精准对应着公众特别是年轻人的焦虑。 "我们习惯了一生都在等,等高考完,等上了大学等到什么时候,才能松一口气?"在上海徐家汇地铁站,这样刺眼的广告词引发热议,最终以品牌方某集 成厨电暂时撤下广告告终。 几乎同时,一款名为"死了么"的App(应用程序)在苹果商店付费榜登顶,引发了年轻人对独居、孤独死等话题的关注。用户付费下载,设置紧急联系 人,每日签到,若连续两天未签,系统将发送邮件提醒联系人。据报道,死了么"App创始人郭先生接受采访时表示,"这几天付费人数翻了200倍,仍在 持续增长。11日,官方将App下载价格从1元调整至8元。郭先生称,涨价是基于长期发展的考量,需要为后续上线短信通知功能、服务器扩容等投入。 购买16800元的厨房家电套餐,就能为疲惫的人生找到喘息之地吗?高考、求职、房贷、育儿的压力,也许会更多 ...
流量毒药培植的社会焦虑症可休矣!张雪峰走向雪崩:账号禁止关注
Xin Lang Cai Jing· 2025-09-25 06:13
Core Viewpoint - Zhang Xuefeng, a prominent figure in the college application consulting industry, faces significant backlash as his social media accounts are banned, indicating potential issues with his business model and practices [2][10]. Group 1: Business Practices and Market Position - Zhang Xuefeng has established himself as a dominant player in the college application consulting market, overshadowing competitors in terms of size, reputation, and profitability [3]. - His success is attributed to his ability to generate attention through provocative statements and marketing strategies that exploit societal anxieties regarding education [6][12]. - The pricing for his services, such as college application consulting, ranges from 13,000 to 19,000 yuan, with reports of significant sales during live broadcasts [6][8]. Group 2: Controversial Statements and Public Perception - Zhang has made extreme statements that have drawn criticism, such as disparaging certain academic fields, which have been labeled as exacerbating educational anxiety [5][6]. - His claims of providing "big data precision reporting" and "100% admission guarantee" have been met with skepticism, with parents questioning the actual value of the services offered [6][12]. - The backlash against his marketing tactics has led to a growing awareness of the potential exploitation of parents' concerns, suggesting a shift in public sentiment towards accountability in the education sector [12][13]. Group 3: Future Outlook and Industry Trends - The rise of AI-driven college application tools and the establishment of public information channels by the government may threaten the viability of Zhang's business model, which relies on exploiting information asymmetries [12]. - The increasing public demand for fairness in education and accountability from influencers indicates a potential decline in the effectiveness of Zhang's current strategies [12][13]. - The ongoing controversies surrounding his practices suggest that his business may be approaching a critical juncture, with the possibility of a significant decline in influence and profitability [10][13].