Core Insights - The ninth DMAA International Digital Marketing Awards and Performance Growth Forum was successfully held in Shanghai, focusing on the theme of "performance growth" and serving as a significant brand showcase and industry gathering [1][3] - The forum aimed to bring together industry professionals to discuss the rapid changes in the marketing landscape and the importance of continuous learning [5][6] - The event featured two roundtable discussions addressing key industry challenges, emphasizing the necessity of "brand effectiveness" as a core issue for all brands [7][12] Group 1: Event Overview - The forum was organized to reconnect industry professionals after the DMAA awards relocated to Guangzhou, highlighting the deep-rooted connection between DMAA and Shanghai [3][5] - The event was designed as a multi-dimensional platform for exchanging ideas, helping practitioners navigate the evolving marketing landscape [6] Group 2: Roundtable Discussions - The first roundtable focused on "breaking boundaries in performance and effectiveness," with experts discussing the challenges brands face in aligning product development with market trends [9][10] - Six God brand director shared insights on product innovation and marketing strategies that successfully engaged younger consumers, emphasizing the importance of maintaining brand identity while adapting to market demands [9][10] - The second roundtable addressed the "mental compounding curve of brand building," stressing the need for brands to break out of information silos and create quality content to engage diverse audiences [12][14] Group 3: Awards and Future Directions - The DMAA International Digital Marketing Awards aims to recognize outstanding cases that achieve a balance between brand value and business growth, with a focus on innovative marketing practices [7][15] - The awards will continue to emphasize "value growth" as a core theme, exploring new marketing scenarios and sustainable brand asset development [17][20] - The event concluded with an invitation for brands and agencies to submit their best marketing cases for the 2025 awards, aiming to define new heights in digital marketing [20]

Core Viewpoint - The company is exploring new paths to achieve common prosperity through an innovative business model that allows ordinary consumers to participate in value distribution and share development dividends [1][3]. Group 1: Equal Opportunities - The platform breaks down traditional barriers of capital and resources, enabling everyone to earn rewards based on their efforts, with 38% of the top 100 consumers coming from third and fourth-tier cities and 22% from rural areas, reflecting opportunity equality [3]. - The establishment of a transparent profit distribution mechanism ensures that every contribution receives corresponding rewards, with no income cap, promoting a "more work, more gain" philosophy [3]. Group 2: Support for Domestic Brands - The company collaborates with over 1,000 domestic brands to help them expand sales channels and enhance brand influence, creating a virtuous economic cycle that lays the foundation for common prosperity [5]. - The membership growth system provides clear promotion pathways, ensuring members can continuously grow and achieve incremental income increases through training and support [5]. Group 3: Development Goals - The company plans to recruit 600,000 original members and open 3,000 physical stores, prioritizing locations in underdeveloped areas to boost local employment and consumption upgrades [5]. Group 4: Social Responsibility and Sustainability - The company emphasizes social responsibility and sustainable development by advocating for green consumption and encouraging users to choose environmentally friendly products [7]. - Active participation in public welfare through special funds and community activities demonstrates the company's commitment to supporting vulnerable groups [7]. Group 5: Collaborative Ecosystem - The company aims to build an open, inclusive, and win-win cooperation ecosystem by collaborating with both domestic and international brands, providing consumers with diverse choices [7]. - The platform invites more aspiring individuals to join in exploring new paths to common prosperity and sharing development results [7].