Core Viewpoint - Beijing has introduced measures to enhance park quality, stimulate urban development, and improve public satisfaction while maintaining the parks' public welfare attributes. The focus is on encouraging social capital to operate parks in a more sustainable and brand-oriented manner [1][7]. Group 1: Park Development and Management - The new measures allow parks to be operated by enterprises for a maximum of five years, promoting long-term brand development and operational efficiency [1][7]. - By 2026, Beijing plans to build 200 new parks, contributing to the city's goal of becoming a "big garden" and enhancing residents' quality of life [1]. - In 2025, the municipal budget for park construction will reach 4.2 billion yuan, focusing on ecological restoration and facility upgrades [2]. Group 2: Challenges in Park Operations - Many parks face issues such as lack of vitality, limited service offerings, and a failure to attract diverse age groups due to a focus on basic amenities [3]. - The historical and cultural significance of parks is not fully leveraged, leading to low visitor spending and limited revenue generation [4]. - Restrictions on commercial activities have resulted in inadequate food and beverage options, which do not meet visitor expectations [5]. Group 3: Potential for Improvement - There is significant potential for enhancing park operations by utilizing cultural and natural resources, which can attract more visitors and increase revenue [4]. - Successful examples from other regions show that involving social capital can lead to improved brand value and operational success [7]. - Market-oriented operations can reduce annual maintenance costs by 20% to 30%, as demonstrated by the Shanghai Century Park [8]. Group 4: Innovative Approaches - The introduction of a tailored approach for different park types is essential for effective social capital engagement, ensuring that each park's unique characteristics are considered [8]. - Successful case studies, such as the Longtan Zhonghu Park, illustrate the benefits of a dual-effect operation model that combines ecological advantages with active community engagement [10]. - International examples show that parks can thrive through donations and sponsorships, enhancing their operational capabilities while maintaining public welfare [9].