中国发展网讯 "平时工作忙，专门跑一趟市社保中心咨询政策很不方便，很多问题一拖就忘了。今天正 好赶集，一会儿的工夫，就把我一直搞不懂的养老保险转移问题弄明白了，太省心了！"刚咨询完社保 政策的刘大叔拿着宣传明白纸，笑着为这场"及时雨"般的活动竖起了大拇指。 由"单一"向"多元"发力，力求宣传针对性。用活线上宣传阵地，充分利用各类新媒体、自媒体平台，让 社保政策"一触即见"。用好微信公众号，及时发布更新社保政策和工作动态，营造浓厚的政策宣传氛 围，织密宣传服务网，构筑社保同心圆。线下抓住"招聘会""赶大集""进早市"等各种有利时机，进企 业、进社区、进镇街，借助基层人社经办力量，送政策、送指导、送服务，通过宣传展板、海报、明白 纸、视频、LED电子屏等载体，让社保政策"随处可见"，形成多方位、多层次的宣传格局，扩大社保政 策影响力，提升群众对社保政策和业务的知晓度，打造专业社保。 由"宣讲"向"体验"发力，增强宣传感染力。以群众需求为导向，持续推送有价值、有特色、有吸引力的 内容。紧扣群众关切，收集分析政务服务大厅咨询常见问题，如"待遇领取资格认证手机上如何操 作？""社保卡有什么新功能？"等，及时开展政策宣传 ...

Group 1 - The core viewpoint of the articles emphasizes the importance of social insurance policy education and outreach efforts in Hangzhou, particularly through the "Three Ten Thousand Four In" initiative aimed at increasing public awareness and accessibility of social insurance services [2][3] - The initiative has involved over 10,000 social insurance planners providing services to 440 enterprises and more than 18,000 individuals, highlighting the extensive reach of the program [2] - Training sessions for social insurance planners have been conducted, with 64 sessions held and 2,647 individuals trained, including 1,407 from social insurance cooperation outlets and community grid workers [2] Group 2 - Social insurance planners have addressed 179 enterprise-related issues across 78 industrial parks and have conducted policy presentations in 303 villages and communities, as well as 6 colleges, demonstrating the targeted approach to different demographics [3] - Innovative outreach methods have been employed, such as social insurance presentations at high-speed train stations, job fairs, and through short videos and comics, to enhance the accessibility of information [3] - The distribution of promotional materials covering various aspects of social insurance has reached all administrative service centers and 81.36% of town streets, as well as 60.46% of villages and communities, indicating a comprehensive effort to inform the public [3]