Core Viewpoint - Xiaohongshu's new community guidelines represent a significant restructuring of community order, aimed at confirming consensus among its vast user base and addressing the platform's long-term operational strategy during a critical phase of commercialization [2] Group 1: What Xiaohongshu Opposes - The new guidelines prominently target "creating division" as a primary issue, emphasizing respect for diverse identities and promoting rational dialogue while discouraging malicious speculation and inflammatory speech [4][5] - The guidelines aim to reduce conflict and anxiety among users with differing backgrounds, as increased user diversity can lead to heightened tensions and toxic interactions, which ultimately harm community health [4][5] Group 2: Fighting Falsehoods - A key update in the guidelines is the crackdown on false personas, including exaggerations about wealth, education, and experiences, as well as the requirement for creators to clearly label AI-generated content [7][8] - This measure is crucial in maintaining user trust, as the rise of AI-generated content threatens the authenticity that Xiaohongshu's community is built upon [7][8] Group 3: Organized Business Practices - The guidelines merge community and business regulations, signaling Xiaohongshu's evolution from a product recommendation platform to a lifestyle interest commercial entity [8] - Users are required to operate their business activities based on authenticity, with strict measures against malicious competition and fake reviews to foster a sustainable commercial trust mechanism [8] Group 4: Community Evolution and User Base Changes - Since its inception in 2013, Xiaohongshu has expanded its user base and content offerings significantly, transitioning from a focus on overseas shopping to a broader range of lifestyle interests, including home decor and outdoor activities [10][11] - By 2025, a notable influx of tech developers and entrepreneurs is expected, drawn by the platform's unique distribution mechanism that favors quality content over account popularity [13][14] Group 5: User Engagement and Content Creation - Xiaohongshu's dual-column recommendation system and decentralized algorithm empower users, allowing for a rich UGC ecosystem where even low-follower accounts can gain visibility through quality content [19] - The platform's commitment to protecting individual differences fosters a sense of belonging and connection among users, encouraging more authentic sharing [19][20]

来源：金综科技 1月19日，小红书上线《社区公约2.0》，围绕"真诚分享，友好互动"的社区价值观，明确提出"反对制 造对立"的倡导。 据悉，新社区公约共分为"真诚分享"、"友好互动"和"有序经营"三个板块，共包含25条倡导。 除了反对制造对立，还提出拒绝虚假人设、反对网暴、保护未成年人、反对虚假营销和恶意竞争等倡 导。小红书社区治理负责人莱戈表示，为了更好地响应社区用户的声音，应对社区出现的新问题和新课 题。 特别声明：以上内容仅代表作者本人的观点或立场，不代表新浪财经头条的观点或立场。如因作品内 容、版权或其他问题需要与新浪财经头条联系的，请于上述内容发布后的30天内进行。 ...