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让社区文明从生活场景 跃升为城市进步的驱动力
Nan Fang Du Shi Bao· 2025-07-17 23:11
Core Viewpoint - The article emphasizes the importance of creating "good houses" and "good communities" that enhance the quality of life for families and contribute to urban development, highlighting the long-term commitment of the company to building sustainable and innovative residential projects [3][4][5]. Group 1: Good Houses - The company focuses on ensuring a positive living experience for individuals within the community, moving beyond just physical attributes like safety and comfort to include the relationships between people, homes, and cities [4][6]. - The company aims to create "century-old buildings" rather than pursuing rapid expansion, concentrating resources on fewer projects to ensure quality and innovation [4][5]. - Each project is designed with unique features and meticulous attention to detail, such as the integration of natural scenery and innovative lighting designs to enhance the living experience [5][6]. Group 2: Community Development - The company has a high repurchase rate among its customers, indicating a strong community culture and customer loyalty, with many families choosing to invest in multiple properties within the same community [6][7]. - The launch of the "China Community Living Civilization Initiative" reflects the company's commitment to promoting community values and sustainable development in the real estate sector [7][8]. - Key principles guiding the company's community operations include belief, focus, quality, innovation, and coexistence, emphasizing long-term value creation and the importance of community well-being [7][8].