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“321”极速响应,苏宁帮客专业家电服务进社区
Zhong Jin Zai Xian· 2025-09-05 07:39
Core Viewpoint - The article highlights the implementation of the "Consumption Promotion Special Action Plan" in 2025, focusing on enhancing service consumption and establishing community service networks, with Su Ning Bang Ke actively developing community-based service models to meet local needs [1][6]. Group 1: Service Expansion - Su Ning Bang Ke has opened 500 community service stations and launched its first home appliance cleaning and maintenance center in Nanjing Xianlin, expanding services to include home cleaning, appliance recycling, home renovation, and indoor air treatment [3]. - The service center offers a one-stop service loop from appliance selection, installation, cleaning, maintenance to recycling and replacement, enhancing customer convenience [3]. Group 2: Customer Engagement - The service model includes face-to-face diagnostics by experienced engineers and an online "help group" for service appointments and quick responses, facilitating user interaction and support [5]. - The "help group" has attracted over 400 residents within a week, providing professional advice and immediate service, showcasing the effectiveness of the community engagement strategy [5]. Group 3: Service Standards - Su Ning Bang Ke has established a "321" service standard, ensuring a response in 3 minutes, on-site service in 2 hours, and completion within 1 hour, aiming to build long-term trust with users [5]. - The integration of online and offline services not only improves efficiency but also creates a user interaction loop encompassing consultation, service appointment, experience sharing, and after-sales follow-up [5]. Group 4: Future Directions - The company is committed to exploring new paths for integrating appliance service with community needs, emphasizing that service extends beyond after-sales to encompass comprehensive user care and deep connections [6]. - Future initiatives will focus on resource integration, service fusion, and digital empowerment to build a reliable and sustainable community service ecosystem [6].