川观新闻记者 陈秋吉 保洁人员清理厨房。（受访者供图） "请问春节前还能预约保洁服务吗？"1月30日，成都市民陈泓旭在连续咨询三家家政服务公司后，终于得到了肯定的答复。"太难预约了，很多保洁项目一个 月前就被约满了。" 随着农历新年临近，辞旧迎新的传统习俗催生了大家对于"焕然一新"的期待，节前大扫除需求高涨，也让家政服务市场迎来了"火爆"场面。 相关行业报告显示，中国消费者对家庭保洁、家居服务（收纳、搬家、家电安装等）及日常劳务的需求最为强烈，占比分别为43.1%、33.6%、31.9%。预计 2025年中国家政服务业市场规模达1.8万亿元，较2020年增长120%，年复合增速超18%。 当前，家政服务市场行情如何？又呈现了哪些消费新趋势？川观新闻记者进行了走访。 保洁人员正在擦拭窗户。（受访者供图） 预约几乎满员，节前订单增长约20% "深度保洁项目还可以预约2月4日下午，其他时间段都已经满了。"1月29日，记者致电成都雨露家政服务有限公司（以下简称"雨露家政"），相关工作人员 表示，每年春节前一个月的时间，是公司生意最好的时候，"收纳整理项目最火爆，节前已经全部约满，要等到农历正月十六之后才有档期。" 无 ...

Core Viewpoint - The article highlights the implementation of the "Consumption Promotion Special Action Plan" in 2025, focusing on enhancing service consumption and establishing community service networks, with Su Ning Bang Ke actively developing community-based service models to meet local needs [1][6]. Group 1: Service Expansion - Su Ning Bang Ke has opened 500 community service stations and launched its first home appliance cleaning and maintenance center in Nanjing Xianlin, expanding services to include home cleaning, appliance recycling, home renovation, and indoor air treatment [3]. - The service center offers a one-stop service loop from appliance selection, installation, cleaning, maintenance to recycling and replacement, enhancing customer convenience [3]. Group 2: Customer Engagement - The service model includes face-to-face diagnostics by experienced engineers and an online "help group" for service appointments and quick responses, facilitating user interaction and support [5]. - The "help group" has attracted over 400 residents within a week, providing professional advice and immediate service, showcasing the effectiveness of the community engagement strategy [5]. Group 3: Service Standards - Su Ning Bang Ke has established a "321" service standard, ensuring a response in 3 minutes, on-site service in 2 hours, and completion within 1 hour, aiming to build long-term trust with users [5]. - The integration of online and offline services not only improves efficiency but also creates a user interaction loop encompassing consultation, service appointment, experience sharing, and after-sales follow-up [5]. Group 4: Future Directions - The company is committed to exploring new paths for integrating appliance service with community needs, emphasizing that service extends beyond after-sales to encompass comprehensive user care and deep connections [6]. - Future initiatives will focus on resource integration, service fusion, and digital empowerment to build a reliable and sustainable community service ecosystem [6].