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跨境电商运营:2025家居神器出海研究报告
Sou Hu Cai Jing· 2025-11-03 17:10
Core Insights - The report titled "2025 Home Essentials Export Research Report" focuses on the global market size, consumer trends, product innovations, and export strategies for four main categories: kitchen utensils and accessories, storage and organization products, household cleaning products, and smart home and small appliances [1][6]. Kitchen Utensils and Accessories - The kitchen utensils and accessories market is projected to reach $389.6 billion by 2025 and $582.3 billion by 2035, with a CAGR of 4.1%. Residential kitchens will account for 68.6% of the market share [1][14]. - The Asia-Pacific region holds a 41% share of the global market, with significant demand and production capabilities in China and India. The market in China is expected to grow at a CAGR of 5.5% from 2025 to 2035 [1][19]. - Online sales are expected to contribute 37.4% of the market revenue by 2025, driven by social media platforms like TikTok, which has over 790,000 posts under the kitchen gadgets tag [1][17]. Storage and Organization Products - The global market for storage and organization products was valued at $46 billion in 2023 and is expected to grow to $76.1 billion by 2033, with a CAGR of 5.15%. Urbanization is driving the demand for space optimization solutions, with 47% of urban households considering such options [1][46]. - The North American market accounts for 34% of the global share, with popular products including bins and baskets. Companies like The Container Store focus on customized storage solutions [1][1]. Household Cleaning Products - The household cleaning products market is projected to reach $247.73 billion by 2025 and $384.31 billion by 2034, with a CAGR of 5%. Synthetic products dominate the market, accounting for 77.93% of sales [1][1]. - Supermarkets remain the primary sales channel, but e-commerce is rapidly growing, with TikTok's cleantok tag generating over 6.8 million posts [1][1]. Smart Home and Small Appliances - The smart home and small appliances market is expected to generate $267 billion in revenue by 2025, with a projected increase to $333 billion by 2030, reflecting a CAGR of 4.58%. The Asia-Pacific region accounts for over 40% of the market share [1][1]. - Popular products include vacuum cleaners and hair clippers, with companies like Roborock achieving a 16% global market share in robotic vacuum cleaners [1][1]. Consumer Trends - The global home consumption is shifting from "function-driven" to "experience-driven," with consumers seeking more efficient, aesthetically pleasing, and intelligent living solutions. This trend is creating growth opportunities for innovative products [1][6]. - Chinese brands can leverage high cost-performance, sustainability, and aesthetic appeal, combined with social media marketing and localized operations, to seize export opportunities [1][1].